Anthony Green founded Motion Manor, The Ethical Animation Studio, after falling out of love with his work at other animation studios. He wanted to abandon his career completely until he realized the problem wasn’t the work. The problem was that the work didn’t align with his values. Motion Manor was born out of a desire to create a positive social impact. As the Chief Storyteller at Motion Manor, Anthony knows that storytelling has the power to change the world. Motion Manor leverages that power and potential of animation to make a difference.
https://www.motion-manor.com
Show Notes
Motion Manor is an animation studio that wears its values on its sleeve. They offer a completely transparent breakdown of what being ethical means for the studio, what that means for its clients and what its climate objectives are for the future. They only work with purpose-driven organizations, like B-Corps, social enterprises, non-profits and vegan brands and they reinvest a portion of their revenue into the creation of video content and strategy for causes supporting sustainability, the climate, and animal welfare.Anthony Green has found joy in his work again. He and the Motion Manor team are excited to change the world with video, one audience at a time.
Get to know Anthony and Motion Manor better:
https://www.motion-manor.com“I just always have it ingrained that we can do more. It is possible, it should be possible to run a successful business that actually builds ethical values into it from the ground up. Not only who you work with, but how you generate the work, how you treat your clients, how you treat people, how you communicate, how you act as a business. That should be a value throughout everything that you do. So that's really what started the initial journey of saying, “No one wants to do this, but we're going to prove it can't be done.”
— Anthony Green
SHOW NOTES:
🎬[
00:39] Anthony pivots his business to ethical outlet for animation and creative motion picture designs.
🧠 [
02:51] Average day: thinking and a lot of decision making in terms of the creative strategy before actual creating.
😤 [
04:36] Anger as the starting energy for solution: greenwashing vs. real real ethical company.
🌈 [
07:07] It all started from a 100 hours workweek and feeling hollow: finding his values and implementing them in his new business.
🎯 [
14:55] Brand clarity emerged when the hidden vision and value were found and followed: video has a power to change the world.
🎞️ [
17:57] What Anthony is working on: all types of animations and engaging videos.
💸 [
20:21] Mistakes people make when investing in animation: investing too soon is like scaling a broken message.
👉 [
22:09] Video is not going to fix a problem that you actually have: strategy first, campaign and leveraging video content wisely.
🎥 [
23:42] Usage of videos for service-based businesses: choosing short versus long video content.
⚠️ [
28:07] Building a business that is out of alignment with your values will be a terrible experience: communicate your message with a focus on transformation.
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