Sales Transformation

LARGE ACCOUNTS, MID-MARKET, AND ENTERPRISE ACCOUNTS

How do you sell to these guys? Do you treat them the same way as smaller accounts? Or do you need to have a separate strategy? These are questions that we will be answering together with Salman Mohiuddin, who works with Strategic Enterprise Sales at Asana, in this latest episode of Sales Transformation.

Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI!

TRANSFORMING MOMENTS

SALMAN: LARGE-SCALE ACCOUNTS ARE NEVER LINEAR
“When it comes to larger accounts, and even larger mid-market accounts, or larger enterprise accounts, we know that the sales cycle is not linear. It's never linear.”

SALMAN: UNDERSTAND THE PROBLEM FIRST
“I would put away the product to the side for a second, just set, set it to the side, the product, the capabilities, your fancy features, we'll get there, but let's really understand what is the specific problem that we're solving?”

Connect with Salman
Salman Mohiuddin | Asana | Asana.com

Connect with Collin
LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok

Show Notes

LARGE ACCOUNTS, MID-MARKET, AND ENTERPRISE ACCOUNTS

How do you sell to these guys? Do you treat them the same way as smaller accounts? Or do you need to have a separate strategy? These are questions that we will be answering together with Salman Mohiuddin, who works with Strategic Enterprise Sales at Asana, in this latest episode of Sales Transformation.


Want to book more meetings and close more deals? Start selling the way your buyers want to buy with Humantic AI! 

TRANSFORMING MOMENTS

SALMAN: LARGE-SCALE ACCOUNTS ARE NEVER LINEAR
“When it comes to larger accounts, and even larger mid-market accounts, or larger enterprise accounts, we know that the sales cycle is not linear. It's never linear.”

SALMAN: UNDERSTAND THE PROBLEM FIRST
“I would put away the product to the side for a second, just set, set it to the side, the product, the capabilities, your fancy features, we'll get there, but let's really understand what is the specific problem that we're solving?”

Connect with Salman
Salman Mohiuddin | Asana | Asana.com

Connect with Collin 
LinkedIn | YouTube | Newsletter | Twitter | IG | TikTok 

What is Sales Transformation?

Welcome to the Sales Transformation Podcast, the definitive stop for leaders driving change in the sales world. Hosted by Kevin Warner, we dive deep into the minds of Founders, CEOs, VPs of Sales, and Sales Development Leaders from trailblazing startups to industry-leading public companies.

Our mission is simple: to illuminate the path to extraordinary sales leadership. We explore a broad spectrum of sales territories, from the intricacies of Founder Led Sales and Outbound Sales to the transformative potential of Technology in Sales and Social Selling. Whether it's mastering your CRM, optimizing conversions, scaling sales teams, or engineering a complete Sales Transformation, our conversations are set to challenge the status quo and redefine sales success.

With a new content every day of the week, we bring you unfiltered interviews with the luminaries of sales, people who have not just succeeded but transformed the way we think about sales. Kevin Warner also shares sharp, tactical sales tips every week, packing decades of sales wisdom into bite-sized insights.

So, if you're ready to rewrite the sales rulebook and learn from the best in the business, the Sales Transformation Podcast is your ticket. Write us a review, share the show, and join us on this journey of sales evolution. Let's transform the way we sell, together!