What if spending more on your staff is the fastest path to a more profitable restaurant?
Jon Murray washed dishes at Applebee's and spent six years in music before rising to Chief Restaurant Officer at Indigo Road, running more than 20 concepts on someone else's terms. Then he walked away to build Noko and Kase in East Nashville on a people-over-profit model most operators would call reckless.
In this conversation, we get into why he hands 5.5% of sales back to his team, how four-day workweeks and free therapy dropped his turnover to 15% in an 80% industry, and why he believes loving your people is the real driver of margin.
If you think you can't afford to treat your people well, this one will change the math.
That's Jon Murray. To learn more about Noko and Kase, visit
nokonashville.com.
_________________________________________________________Free 5-Day Restaurant Marketing Masterclass – This is a live training where you'll learn the exact campaigns Josh has built and tested in real restaurants to attract new guests, increase visit frequency, and generate sales on demand. Save your spot at restaurantbusinessschool.com
What is FULL COMP: Restaurant Tactics, Tools, & Strategies?
What if I told you that the difference between struggling and thriving in the restaurant industry is just one conversation away?
I’m Josh Kopel, a Michelin-awarded restaurateur who’s spent decades building blockbuster brands across every tier of dining. I know the challenges you’re facing—because I’ve been there. That’s why I created FULL COMP.
Every week, I go one-on-one with the smartest minds in the game: restaurateurs, chefs, and industry insiders who’ve cracked the code. Together, we unpack their biggest wins, hardest lessons, and the strategies that changed everything.
No fluff, no filler—just actionable insights to help you boost profits, build your brand, and create the kind of restaurant you’ve always dreamed of.
So, if you’re ready to stop spinning your wheels and start seeing results, hit subscribe.