Mahindra’s new EVs the XEV 9e and BE6 were marketed as software wrapped in metal. They promised the future. Things like augmented reality heads up display, auto park assist, a triple screen dashboard, an in car camera, and a digital key based on near field communication.
But now, that long list of cutting edge features is proving to be a real bottleneck for the company. The Ken spoke to at least a dozen frustrated buyers of Mahindra’s new electric twins, who haven’t yet received their cars despite promised deliveries.
Why? Well, the reason apparently is a software update. Buyers have found that the digital keys they were handed at the showrooms just wouldn’t work. Touchscreens were freezing, Cameras were glitching. The list goes on.
Tune in.
Daybreak is looking for a talented audio journalist with at least two years of experience. Check out the role
here.
Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.
If you are a student who wants to participate in The Ken's case build competition, or if you simply want to read the case, you can do that here:
What is Daybreak?
Business news is complex and overwhelming. It doesn’t have to be. Every day of the week, from Monday to Friday, Daybreak tells one business story that’s significant, simple and powerful.
Hosted from The Ken’s newsroom by Snigdha Sharma and Rahel Philipose, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.