It seems like we’re already living in a dystopian future so shouldn’t we start businesses that better reflect that? Today’s guest brings us an idea for reducing waste in a way that is good for the earth, good for business and good for our future selves.
Show Notes
Nuggets:
- Currently there is more aluminum stored in landfills than in the mineral where aluminum is sourced in nature.
- Not all landfills are created equal. Landfills near industrial areas contain more metals like steel, aluminum, and iron.
- Jevons Paradox could be leveraged: The paradox occurs when technological progress or government policy increases the efficiency with which a resource is used, but the rate of consumption of that resource rises due to increasing demand.
Action Steps:
- Find ways to intercept potentially valuable materials before they end up in the landfill.
- "Bank" salvaged material for future use
- Reach out to explore partnerships with existing companies like Terracycle
Links:
- https://www.algiknit.com/
- https://www.terracycle.com/en-US/
Aaron Nesser is the founder of AlgiKnit, which creates eco-conscious, renewable yarns for the circular economy.
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