DAYZERO

This week on DAYZERO, Ben and Angus sit down with Scott Nowell - co-founder of The Monkeys, Australia's most awarded creative agency - to trace the journey from three guys working with a shared internet cable to a landmark acquisition by one of the world's largest consulting firms.

Scott unpacks what it really takes to build a creative culture from scratch, why a great batting average matters more than a one-hit wonder, and how a scrappy start-up ended up turning down Saatchi & Saatchi.

He reflects on what made Accenture the right partner when every traditional holding group left them cold, and why preserving a renegade culture is harder than it sounds. He also shares where AI is taking the industry - and why the best creative thinking will never be replaced, only the tools used to deliver it.

What is DAYZERO?

Where Australia’s property experts — and FOUNDIT — share what really happens on Day Zero.

DAYZERO is the podcast that goes beyond headlines and into the true beginnings. Hosted by FOUNDIT co-founder Angus Ferguson, each episode unpacks the defining early moments, mindsets, and lessons that shape Australia’s property future.

Born from FOUNDIT’s own journey to fix a broken system, DAYZERO shares raw, unfiltered conversations with buyers’ agents, founders, industry veterans, and investors backing the next wave of real estate innovation. It’s about what it really takes to build and rebuild in property. From hard-won insights to market-making decisions, this is where real estate gets real.