Dan is the Director of Marketing at Privy — one of the leading Shopify apps. Previously, he was the Director of Product Marketing at Drift — the conversational marketing platform.
I wanted to bring him on because Dan is a student of product marketing — a discipline in marketing that isn't talked about enough. He's fantastic at product launches, positioning, education, and driving product adoption.
You'll hear about the key to successful product launches and how to keep them up without overhyping yourself, what he learned running marketing for a local politician, and why writing a book was one of the first things on the to-do list when he started at Privy.
More on Dan:
If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com
You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.
What is Everything Is Marketing?
Join host Corey Haines as he explores marketing in all its facets and dimensions through conversations with honest marketers, entrepreneurs, and even people who don't consider themselves marketers at all. This podcast will help you get out of your echo chamber and create unique marketing by learning from vastly different types of people, strategies, and industries.