XL Podcast

Google recently announced that any web copy written by AI algorithms would be considered “spam”. That’s big news for an entire community of founders. As my next guest on The XL Podcast, Katrina Mckinnon founder of Copysmiths says, tech platforms like Google can be powerful allies in driving content to your site, but they can also change the rules overnight. The answer lies not in digging deeper into the world of gaming Google SEO algorithms, but doing the opposite - adding the human touch. Human written content is a long term game, but it’s far more engaging than copy spun by a bot. Human written content is also key to building your brand. For many ecommerce stores who built their businesses on Amazon, the control the platform exerts over customer relationships and lead generation means that Founders are increasingly seeking out ways to derisk their business. Writing content with a human voice, with the aim of building organic traffic to your own website takes work, but it’s the work necessary to build an asset that you as a business owner can own and control yourself.

Show Notes

Google recently announced that any web copy written by AI algorithms would be considered “spam”. That’s big news for an entire community of founders. As my next guest on The XL Podcast, Katrina Mckinnon founder of Copysmiths says, tech platforms like Google can be powerful allies in driving content to your site, but they can also change the rules overnight. The answer lies not in digging deeper into the world of gaming Google SEO algorithms, but doing the opposite - adding the human touch. Human written content is a long term game, but it’s far more engaging than copy spun by a bot. Human written content is also key to building your brand. For many ecommerce stores who built their businesses on Amazon, the control the platform exerts over customer relationships and lead generation means that Founders are increasingly seeking out ways to derisk their business. Writing content with a human voice, with the aim of building organic traffic to your own website takes work, but it’s the work necessary to build an asset that you as a business owner can own and control yourself.

What is XL Podcast?

Produced by Pikkal & Co - Award-Winning Podcast Agency.

The XL Podcast by Graham Brown showcases conversations with Authentic Leaders in business and society. By creating conversations not interviews, XL highlights Leaders in their own words, without PR spin or handlers. XL brings regular hard-hitting insights and transformative journeys outside the comfort zone of regular business.

Previous XL guests include Tony Fernandes (CEO AirAsia), Howard Yu (Author & Professor of IMD), Rod Drury (CEO Founder Xero), Hal Bosher (CEO Yoma Bank), Jiawen Ngeow (Successful entrepreneur with $25m exits), Mun Ching Yap (Head of The Air Asia Foundation), Sahar Hashemi (Founder of Costa Coffee and named in The Independent on Sunday as one of The "20 most powerful women in Britain”), Lewis Pugh ("The Human Polar Bear”, UN Patron of The Oceans and World Record holding Swimmer) and Rob Nail (CEO of Singularity University)