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You are not a victim. That's
right. You're not a victim.

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You can't be if you want to be successful
at business, successful in sports,

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or successful in life.
Hey, now it's Dave Lorenzo.

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This is the Saturday Side Hustle
here on the Inside BS show.

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I'm solo today because it's Saturday.

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We'll be back with Nikki g next week to
do the Inside BSS show that you've come

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to expect. But today's Saturday side
hustle is all about your attitude.

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Your attitude is everything if you
want to be successful in business,

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life and sports.

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And the reason I'm doing this show
today is because I had a couple

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of things presented to
me this week that really

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drew me in to let me understand the

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mindset of people who make it
as entrepreneurs versus the

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mindset of people who don't make it as
entrepreneurs or the mindset of people

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who could never be entrepreneurs in the
first place. Let me tell you the first

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thing that caught my eye and
see if it resonates with you.

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So I post on LinkedIn every day

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and this week I'm really focused
on posting written content in

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addition to the videos that I've put out.

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And I happen to think to myself, well,

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this particular video that
I'm posting on LinkedIn,

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it probably would be good
for my Facebook audience.

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So I'm going to also try posting it
on Facebook to see if it resonates.

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And I happened to see one
of my friends on Facebook

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who was traveling and

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something came up and there was a mistake

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that this person made in their travels,

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and they decided to make a video about it,

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and they made themselves
into a victim in the video.

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And I was so taken aback
because I'm thinking to myself,

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okay,

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so you made the mistake with the travel.
You screwed up

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and you're trying to garner
sympathy as a victim because of your

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mistake.

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That's not something that
resonates with successful

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people victimhood.

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It's something that successful
people reject because when

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you're successful and bad things
happen to you, you adjust.

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You want an example, I'll give you
an example from the world of sports.

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Jim Abbott. Look him up.

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Those of you who are Gen Xers or Gen Xers,

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Jim Abbott was a pitcher pitched
in several different major

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league organizations with
one arm. That's right.

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He was a one armed pitcher. He pitched
a no-hitter for the New York Yankees.

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He had every reason to act like a victim,

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yet he didn't. He persevered.
He worked on his grit.

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And he's one of only a handful
of people in the history of

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Major league baseball
to pitch a no hitter,

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and he did it with one arm.

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So if you're out there and
you've had to run a bad luck,

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you lost a few clients
or you lost your job,

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that sucks. I feel horrible
that that happened to you.

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But you have two routes you can take.

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Route number one is you can feel
sorry for yourself and you could say,

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woe is me.

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And you can literally cry in your
beer every night telling anyone

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who will listen, what a victim you are.

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Route number two is the Jim Abbott route,

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and that's the route where you
figure out what you need to do

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to be successful. What's
successful entrepreneurs do?

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They figure it out. All along the way,

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things happen. Roadblocks pop up,

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funding sources dry up, clients go away,

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suppliers go bankrupt.
Pandemics happen.

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And you know what successful
entrepreneurs find a

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way. Now, look,

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if you belong to a peer
group like Vistage or EO

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or the exit success lab that Nikki
g and I are putting together,

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those things are lifesavers when

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stuff happens to you as an entrepreneur,

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but you can't show
yourself being a victim on

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social media, not because of what
the world will think about you,

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but because of the
mindset it creates in you.

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You are never a victim because if
you're a victim, you're somebody who,

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things happen to somebody
who doesn't recover.

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You're not a victim, you're an
entrepreneur, you improvise, you adjust,

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you adapt.

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I had to teach this lesson
to my 12 year old daughter.

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She's a volleyball player
and she's worked hard.

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She played volleyball all last
year. She played on a club team,

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she played on her school team.
She's taken lessons, she's working hard,

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she's getting better.

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But there are other kids who've been
playing for years and years and years

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longer than she's been
playing. So in her club team,

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she didn't make the top tier team,
she didn't make the second tier team.

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She made the third tier team,
and she's very upset about that.

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And she thought it was
unfair. And I said to her,

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are the players on these other teams?

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Are all those players on the other
two tiers of teams better than you?

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And she said, yes. And I said,

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then it is fair because sports
like life is a Meritocracy.

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And even if it was unfair,

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even if you were better than two or
three of the players on one of the other

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teams, you didn't demonstrate
that effectively enough.

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And that sometimes happens in life.

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Sometimes the best person in life doesn't
get the deal because they didn't do a

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good job of pitching themselves or
because they didn't do a good job of

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explaining their value
proposition. So this past week,

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my daughter found out that
she was on her school,

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has an A team and a B team
for the middle school folks.

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And she found out that she had made
the A team and she had her first game

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yesterday and she didn't
get any playing time.

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And she came in the car and she was so
upset. I didn't get any playing time,

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I didn't get any playing time. And I said,

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the starting six were really, really good.
I said,

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and the one person who subs the
defensive sub called the Libero,

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that's what it's called in volleyball.
The Libero defensive sub is really,

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really good. And she said, but the
Libero is brand new and I'm brand new.

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And the Libero had never played
volleyball. I'd been playing for a year.

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And I said, yes,

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but the Libero is a natural athlete
and she made several great plays.

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I said,

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you have to demonstrate in
practice that you are aggressive,

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that you're going to outwork everyone,
that you're going to out hustle them,

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that you're going to work on your talent
because you're not there at a talent

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level yet,

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that you're going to work hard to improve
your talent level so that you deserve

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to be on the court. And
she said, yeah, but dad,

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I did that last week in
practice. I said, yes,

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that's why you made this team in the
first place. Now to get off the bench,

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you're going to have to demonstrate
that consistently over and over and over

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again.

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You're going to have to consistently
demonstrate that you have that and you're

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going to have to demonstrate that
you're improving your skills,

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you're improving your talent,

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and once the coaches are
satisfied that you've done that,

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they're going to give you a shot.
And when they give you a shot,

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if you screw up,

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you're going to be right back on the
bench and you may never get another shot.

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And that's exactly what life is like.

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That's exactly what life is like as an
entrepreneur. Except as entrepreneurs,

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we always believe that we're
going to get another shot.

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We always believe there's
another opportunity.

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So you have something as an
entrepreneur that you need to

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rely on,

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and it's the exact opposite of
being a victim and that's having a

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burning desire.

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Your burning desire manifests
itself in three ways.

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The first way is that you're willing
to do more work than everyone else.

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If you really have a burning desire,
you're going to do more work.

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And that's the quantity of
your effort is better than your

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competitors.

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The second way burning desire
manifests itself is in the quality

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of your effort. More intensity.
You're going to bring more focus.

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You're going to do your research ahead
of time to get your Marketing message

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exactly right, and the
intensity is going to be there.

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So that's the quality of the effort.

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And the third way your burning
desire manifests itself is in grit.

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Your ability to keep coming back
no matter what life throws at you,

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your ability to keep coming back,

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no matter how many times you go
broke your ability to come back.

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No matter how many times you
hear no when you're selling.

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If you want to be successful
at anything in life,

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particularly at entrepreneurship,

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you have to become a
savage. I love this word.

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Think about what a savage is.

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It's somebody who just puts
forth raw, unadulterated effort,

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somebody who's out there
battling every single day.

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Your success as an
entrepreneur is completely

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dependent on your ability
just to keep coming back.

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Your savage nature is what's
going to make you successful in

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entrepreneurship, and it's what's
going to make you successful in life.

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I'm Dave Lorenzo. This is
the Saturday side Hustle,

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and we'll see you savages back
here tomorrow for the Sunday

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Special.