Chief Influencer®

What does it take to build influence when the stakes are deeply personal—and the audience is scattered across the globe? In this episode, Anthony Shop sits down with Mike Graglia, Founder and CEO of Cure SYNGAP1, to explore how one father turned a devastating diagnosis into a global movement accelerating research, building community, and driving toward a cure.

Mike shares how he leveraged authenticity, relentless communication, and a willingness to experiment to create a powerful platform that connects families, researchers, and industry leaders. From launching a low-production video podcast to becoming a trusted voice for a rare disease community, Mike demonstrates how leaders can “punch above their weight” by showing up consistently, building trust, and turning their personal story into collective action. This conversation is a masterclass in influence for anyone looking to mobilize stakeholders, build credibility, and lead with purpose.

Takeaways:
  • Use your authentic voice—even if it’s not polished: Mike’s “low to no production value” podcast works because it’s real. Leaders don’t need perfection—they need trust.
  • Communicate relentlessly (and repeat yourself): Influence isn’t about saying something once. It’s about reinforcing key messages in different ways until they stick.
  • Turn one-to-one conversations into one-to-many platforms: Instead of repeating himself to hundreds of families, Mike scaled his impact through a video podcast—saving time while expanding reach.
  • Build trust before asking for action: Whether it’s participating in research or supporting a cause, people act when they feel connected and informed.
  • Be willing to experiment—and iterate quickly: Mike didn’t overthink launching his podcast. He tested, learned, and refined—embracing progress over perfection.
  • Become a magnet by consistently showing up: By flooding the space with valuable, relevant content, Mike ensured families and stakeholders could find him when they needed help most.
  • Leverage community to punch above your weight: With a small team, Mike mobilized volunteers, families, and partners—proving influence is about activation, not headcount.

Quote of the Show:
  • “When you’re a small army trying to influence a huge and disparate population, I always tell people: start a podcast. It’s such a potent tool for amplifying your voice right now. And even though there’s so much noise out there, we all have our own niches—and rare disease is about as niche as it gets.”

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Creators and Guests

Host
Anthony Shop
Anthony Shop believes in the power of people-centered branding and marketing to create a bright future. He chairs the National Digital Roundtable, the premier convener of digital innovators, leaders and policy shapers. Anthony also is the Co-Founder and Chief Strategy Officer of Social Driver, a digital services firm that helps companies and non-profits establish winning strategies with social media, websites, creative, and advertising. An enthusiastic presenter and teacher, he has led executive-level training for Amazon, PepsiCo, NASA, The British Embassy and the Bipartisan Policy Center. He has been recognized as an “OUTstanding LGBT Role Model” by The Financial Times, “40 Under 40” by The Washington Business Journal, and Business Leader of the Year by the DC Chamber of Commerce. A former newspaper reporter, Anthony was the first new media professional elected to the National Press Club’s Board of Governors. He currently serves on the boards of Leadership Greater Washington and LearnServe International. He earned his MBA from The George Washington University School of Business, where he teaches as an adjunct lecturer.
Producer
Amanda Goyette
Guest
Mike Graglia
Founder & CEO of CURE SYNGAP1
Producer
Robert Krueger
Robert is an Executive Director for The Communications Board, an organization with the mission of providing high-quality professional development for every communicator in every location. He is also the Global Lead for Partnership Communications at Gensler, the world’s largest architecture and design firm. Prior to his current role, he performed executive and CEO communications for Gensler, and was the senior director of public relations and social media at the Urban Land Institute. He obtained an MA in Communications and an MA in History from George Mason University. He did his undergraduate studies at the University of Missouri-Columbia. In addition, Robert has taught communications at universities including George Mason University, West Virginia University, and the University of Florida. Robert currently serves as Immediate-Past President for the Public Relations Society of America’s National Capital Chapter (PRSA-NCC) -- the nonprofit’s largest chapter.

What is Chief Influencer®?

Washington is the Center of Influence - in the U.S. and arguably the world. Chief Influencer® spotlights leaders who have figured out how to break through in today’s fragmented and noisy world. Social Driver teamed up with The George Washington University College of Professional Studies and The Communications Board to recognize these leaders as Chief Influencers and highlight how they inspire and influence others.