In this episode of
The Negotiation podcast, we are joined by Alex Palmer. Alex is a highly accomplished marketing executive and currently serves as the Executive Vice President at
WPIC Marketing + Technologies,. With extensive experience and a strategic mindset, he drives growth, fosters client relationships, and leads innovative marketing strategies, contributing to the company's success and its position as an industry leader helping brands successfully expand into Asia.
In our conversation with Alex, we get valuable insights into his recent trip to WPIC's offices in Japan and China, as well as WPIC's latest initiative,
the APAC E-commerce Accelerator Program. The program is designed to help brands expand into the Asia-Pacific region efficiently by taking care of the complexities of the supply chain, customs, financial reconciliations, and taxes. We also talk about the importance of having a reliable partner to manage operations in the region and highlight the significance of human relationship management skills in the future of business in Asia. Enjoy!
Topics Discussed and Key Points:
● Golf retail in Japan
● Honma, “the Titleist of Japan”
● Efficiency gains for brands in the APAC E-commerce Accelerator Program
● Implementing marketing strategies in the APAC region
● Scaling businesses in different markets: Strategies and considerations
● Managing business growth, decision-making, knowledge transfer, and outsourcing challenges
● The rise of tech-driven health and wellness products in a consumer-conscious market
● The importance of having the right partner in addressing regional consumer differences: education, adaptation, understanding, and bridging gaps for success
● Building successful teams through effective stakeholder management and collaboration at scale
● The importance of human relationship management and skill development
What is The Negotiation?
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.
The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.