WEBVTT NOTE This file was generated by Descript 00:00:00.041 --> 00:00:04.391 Robby: You're listening to the brand ed bullet from the brand ed podcast. 00:00:04.816 --> 00:00:08.741 Four freaky fast Friday wins to get you going for your weekend. 00:00:09.161 --> 00:00:09.731 Let's go! 00:00:14.745 --> 00:00:17.235 Win number one, something to try. 00:00:17.865 --> 00:00:22.305 Focus is a secret weapon of those who are productive, but we 00:00:22.305 --> 00:00:23.925 all know it doesn't come easy. 00:00:24.465 --> 00:00:28.995 The most used organization and productivity app and my own 00:00:28.995 --> 00:00:31.665 arsenal is called WorkFlowy. 00:00:32.165 --> 00:00:38.765 It is fundamentally a list-maker, but each list can nest infinite list inside it. 00:00:39.265 --> 00:00:43.105 Make sure you check the show notes and click on the link so you can see it in 00:00:43.135 --> 00:00:46.225 action, zooming in and out of lists. 00:00:46.495 --> 00:00:51.325 It's a much more powerful, easy way to organize all of your ideas and 00:00:51.325 --> 00:00:53.125 your thoughts and your projects. 00:00:53.725 --> 00:00:59.035 I use it to organize this podcast and any, and every project I do. 00:00:59.035 --> 00:01:04.255 In fact, it is the one app open all day, every day on my laptop. 00:01:04.945 --> 00:01:10.105 And my phone and my iPad, the focus comes by zooming into a list. 00:01:10.105 --> 00:01:14.095 So you only see what you need to focus on right now. 00:01:14.275 --> 00:01:19.075 And it's why the founders of both Twitter and slack use WorkFlowy and 00:01:19.075 --> 00:01:23.965 it's how a New York times bestselling author and the CEO of a $10 billion 00:01:23.965 --> 00:01:26.485 organization organize their work. 00:01:27.005 --> 00:01:30.585 Win number two, something a client recently asked. 00:01:31.155 --> 00:01:35.295 A client recently shared his disappointment and the literal 00:01:35.295 --> 00:01:37.365 response to his sales email. 00:01:37.605 --> 00:01:39.135 So we walked through an exercise. 00:01:39.135 --> 00:01:44.175 I call a day in the life of, I asked him a series of questions about his 00:01:44.175 --> 00:01:46.155 customer to help him develop rapport. 00:01:46.615 --> 00:01:47.185 Empathy. 00:01:47.575 --> 00:01:49.375 Here are a few examples. 00:01:49.405 --> 00:01:54.595 I asked how many phone interactions did your ideal customer have 00:01:54.925 --> 00:01:57.055 with his or her family today? 00:01:57.555 --> 00:02:00.225 That would include text messages or phone calls. 00:02:00.795 --> 00:02:04.365 How many formal meetings did your ideal customer sit through today? 00:02:05.025 --> 00:02:07.785 What did your ideal customer do on social media today? 00:02:07.785 --> 00:02:10.455 How long did he or she spend on there and why? 00:02:10.955 --> 00:02:16.265 When we finished our reminded him, his email landed in that person's inbox 00:02:16.295 --> 00:02:18.755 in the middle of that kind of day. 00:02:19.265 --> 00:02:21.535 Win number three, something to think about. 00:02:22.035 --> 00:02:23.895 Guess what separates these two men. 00:02:24.395 --> 00:02:27.935 Edward Jenner and Benjamin GST. 00:02:28.435 --> 00:02:30.295 I know you've never heard of either of them. 00:02:30.805 --> 00:02:35.695 Well, they both discovered the cure for smallpox in the form of a vaccine. 00:02:35.965 --> 00:02:42.685 One did it in 1774 and the other two decades later in 1796. 00:02:43.185 --> 00:02:49.545 Jesse discovered the cure and vaccinated his family in 1774, but he didn't 00:02:49.545 --> 00:02:55.965 tell anyone Jenner later discovered the same thing in 1796, but he 00:02:55.965 --> 00:02:57.705 went and shouted it from the Hills. 00:02:57.705 --> 00:03:01.695 And he is often credited as the father of the vaccine. 00:03:02.025 --> 00:03:05.385 Why ultimately, because of mark. 00:03:05.905 --> 00:03:07.865 Win number four, something personal. 00:03:08.365 --> 00:03:13.165 A few weeks back, I held the first personal brand accelerator workshop with 00:03:13.165 --> 00:03:15.655 my copywriting friend, Jeff Coleman. 00:03:15.895 --> 00:03:18.955 Here's some of the feedback we got from the participants. 00:03:19.165 --> 00:03:22.615 One of them said it was really, really helpful for me to take 00:03:22.615 --> 00:03:26.785 the time and reflect, to find the words to put into action. 00:03:27.285 --> 00:03:30.945 Another participant said, I feel like I've made a transformation today. 00:03:31.215 --> 00:03:35.625 I went from feeling on the outside of marketing to the inside and 00:03:35.685 --> 00:03:39.615 understanding why I'm so passionate about why I do what I do. 00:03:40.215 --> 00:03:43.305 Another one said it went so much deeper than I was expecting. 00:03:43.545 --> 00:03:46.155 I feel like I have a deeper connection to myself. 00:03:46.545 --> 00:03:50.755 And another person said I was struck by the power of how we engaged and got 00:03:50.755 --> 00:03:53.695 to develop an unfold throughout the day. 00:03:54.195 --> 00:03:55.875 Three reflections on the feedback. 00:03:55.995 --> 00:03:59.865 Number one, these words, confirm we should all do what we love. 00:04:00.365 --> 00:04:05.035 Number two, I love seeing progress for real folks when leading these 00:04:05.035 --> 00:04:09.265 personal brand accelerator workshops and number three, it represents a 00:04:09.265 --> 00:04:12.775 significant milestone for my own journey. 00:04:12.835 --> 00:04:13.795 More on that. 00:04:13.825 --> 00:04:14.395 And another book. 00:04:15.881 --> 00:04:18.791 Thanks for joining me on this episode of the brand ed bullet. 00:04:19.271 --> 00:04:19.961 Good news. 00:04:19.961 --> 00:04:24.131 You don't have to scroll through the show notes to find links to any of the apps 00:04:24.341 --> 00:04:29.591 or other wins mentioned in the episode, just hop on my email list and you can get 00:04:29.591 --> 00:04:32.261 these four wins are right in your inbox. 00:04:32.261 --> 00:04:35.971 Go to Robbyf.com/friday. 00:04:36.461 --> 00:04:39.491 I'd also love your help getting this in the hands of more people. 00:04:39.491 --> 00:04:43.691 So go and leave a review on iTunes and then share this episode 00:04:43.691 --> 00:04:44.621 with somebody that you love. 00:04:45.416 --> 00:04:49.826 DMA on Instagram and share, which when was your favorite from this episode? 00:04:50.516 --> 00:04:53.636 Have a great weekend and go and build a life giving brand.