Robby: You're listening to the brand ed bullet from the brand ed podcast.
Four freaky fast Friday wins to get you going for your weekend.
Let's go!
Win number one, something to try.
Focus is a secret weapon of those who are productive, but we
all know it doesn't come easy.
The most used organization and productivity app and my own
arsenal is called WorkFlowy.
It is fundamentally a list-maker, but each list can nest infinite list inside it.
Make sure you check the show notes and click on the link so you can see it in
action, zooming in and out of lists.
It's a much more powerful, easy way to organize all of your ideas and
your thoughts and your projects.
I use it to organize this podcast and any, and every project I do.
In fact, it is the one app open all day, every day on my laptop.
And my phone and my iPad, the focus comes by zooming into a list.
So you only see what you need to focus on right now.
And it's why the founders of both Twitter and slack use WorkFlowy and
it's how a New York times bestselling author and the CEO of a $10 billion
organization organize their work.
Win number two, something a client recently asked.
A client recently shared his disappointment and the literal
response to his sales email.
So we walked through an exercise.
I call a day in the life of, I asked him a series of questions about his
customer to help him develop rapport.
Empathy.
Here are a few examples.
I asked how many phone interactions did your ideal customer have
with his or her family today?
That would include text messages or phone calls.
How many formal meetings did your ideal customer sit through today?
What did your ideal customer do on social media today?
How long did he or she spend on there and why?
When we finished our reminded him, his email landed in that person's inbox
in the middle of that kind of day.
Win number three, something to think about.
Guess what separates these two men.
Edward Jenner and Benjamin GST.
I know you've never heard of either of them.
Well, they both discovered the cure for smallpox in the form of a vaccine.
One did it in 1774 and the other two decades later in 1796.
Jesse discovered the cure and vaccinated his family in 1774, but he didn't
tell anyone Jenner later discovered the same thing in 1796, but he
went and shouted it from the Hills.
And he is often credited as the father of the vaccine.
Why ultimately, because of mark.
Win number four, something personal.
A few weeks back, I held the first personal brand accelerator workshop with
my copywriting friend, Jeff Coleman.
Here's some of the feedback we got from the participants.
One of them said it was really, really helpful for me to take
the time and reflect, to find the words to put into action.
Another participant said, I feel like I've made a transformation today.
I went from feeling on the outside of marketing to the inside and
understanding why I'm so passionate about why I do what I do.
Another one said it went so much deeper than I was expecting.
I feel like I have a deeper connection to myself.
And another person said I was struck by the power of how we engaged and got
to develop an unfold throughout the day.
Three reflections on the feedback.
Number one, these words, confirm we should all do what we love.
Number two, I love seeing progress for real folks when leading these
personal brand accelerator workshops and number three, it represents a
significant milestone for my own journey.
More on that.
And another book.
Thanks for joining me on this episode of the brand ed bullet.
Good news.
You don't have to scroll through the show notes to find links to any of the apps
or other wins mentioned in the episode, just hop on my email list and you can get
these four wins are right in your inbox.
Go to Robbyf.com/friday.
I'd also love your help getting this in the hands of more people.
So go and leave a review on iTunes and then share this episode
with somebody that you love.
DMA on Instagram and share, which when was your favorite from this episode?
Have a great weekend and go and build a life giving brand.