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Robby: The brand.

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Did Podcast with robbie fowler episode 63.

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what makes a coaching consulting or
training personal brand successful?

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Too many personal brands are stuck
pitching to everybody getting heard

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by nobody and settling for anybody.

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This show helps high integrity brands
secure and serve the socks off.

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More of your dream.

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Clients will go beyond marketing hex
and discover how to grow a thriving,

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personal brand business based on
radical empathy for your clients.

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Welcome to today's episode.

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So what makes a coaching consulting
or training personal brand successful?

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Well, as you could imagine, there
are lots of answers to that question.

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But I want us to focus on one and it
may be one you're not considering.

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Keep listening and you're going
to discover, well, what is it?

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And number two, why does it threaten
to sabotage our personal brands as

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coaches, consultants, or trainers?

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And how does it lead to regret?

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And then number three, how do we
transform it into a superpower?

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So it does not threaten or sabotage
us, but we turn it into a superpower.

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So what is it, what is it that
makes a coaching consulting or

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training personal brand  successful?

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And we may even ask, not just what is it.

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We may also ask what isn't it?

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What is it not?

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So what is it?

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What makes coaching or consulting or
training personal brands successful is...

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defining success for your coaching
consulting or training personal brand.

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And we might even say personal brand
life, not just personal brand business.

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Because as personal brands, those
two are tied together very closely.

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So, what is it?

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What makes a coaching consulting or
training personal brand successful?

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Well, it's having a
definition of what success is.

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Otherwise you have no idea
what you're actually out there

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pursuing day in and day out.

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So most of us may not think about that.

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We, we get in the pursuit of this
thing and we get all caught up.

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It is very exciting.

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And we fail to actually stop
and define for ourselves.

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Well, what is success?

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What am I going after in my
coaching consulting or training,

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personal brand business and life?

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So that's what it is.

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What isn't it?

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It, isn't a universal definition
that you must somehow go

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attain to, or be a failure.

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And that's another place where we
can get hung up as personal brands.

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There's not some universal definition of
what is a successful coaching consulting

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or training personal brand business.

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So if there's not a universal
definition, that is true of all

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times and all personal brands.

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That you somehow just must go
attain or else you're a failure.

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That means you need to define
success for your own personal brand.

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So that's what it is,
or also what it is not.

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Now number two, we said, why does
it threaten to sabotage our personal

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brand and oftentimes lead to regret?

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We're taking a look at success and
success can be a terrible destination.

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Success can be a terrible destination
for a coach, consultant, or trainer who's

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trying to grow a personal brand business.

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Why can success be a terrible destination?

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Success is easily taken hostage.

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It is easily redefined.

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It is easily reformed or sometimes
even deformed by a third party

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like our personal brand heroes.

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Like the other gurus in the space.

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Like our own past.

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Like the culture we find ourselves in.

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Like other people's expectations
that we're trying to live up to.

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Success is easily taken hostage.

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And so if there's not a universal
definition ,and we have not

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very intentionally defined
for ourselves what that is...

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then it is so elusive, it gets refined.

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It gets reformed.

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It gets deformed.

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Other people start to shape that for us.

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Culture.

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Context.

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Our own past.

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Success gets also easily lost.

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That's another reason it's
a terrible destination.

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You may go grab it, but
it can be very elusive.

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And success is easily lost or perhaps
think of it this way, perhaps even more.

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So we, as personal brands, as coaches,
consultants, trainers, speakers,

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creators, we get so easily lost
ourselves in the pursuit of that success.

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So we might say the pursuit of
success leads to the darndest things.

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And surely you felt that tension
in your own attempts to grow a

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successful personal brand business.

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Success is a terrible destination
because it's easily taken hostage.

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It's easily lost or we get
easily lost in the pursuit of it.

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And we might say that pursuit leads
to the darndest things in us at times.

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And then success is a
deceitful distraction.

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It's a terrible destination and
it can be a deceitful distraction.

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It can get us to a point where it begins
to blow us around kind of like tumbleweed.

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I've made the drive from the Dallas Fort
worth area in the United States, all the

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way out to the west coast to California.

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Much of that takes you through
west Texas, which is flat and dry.

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And the only entertainment
is an occasional tumbleweed

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blowing across the open Plains.

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That's what success can do to us when
we don't define it as a personal brand.

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We become that tumbleweed that
gets blown around by comparing

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ourselves to our peers.

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We get on this dizzy
merry-go-round of comparison.

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Of other people in our space.

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Of what we think we should be.

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Where we should be at.

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Success itself  can so easily become
a deceitful distraction because we're

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putting more and more effort into it.

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What makes a coaching consulting or
training personal brand successful.

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What is that thing?

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One of those things for sure is
defining success for your self, because

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there's not a universal definition.

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When we fail to have that defined
then we're in a position where

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the pursuit of success threatens
to sabotage our personal brand.

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And we can attain to what we thought
was success because we never defined it.

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And look up and have lots of regret.

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Like my life is way too busy.

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Or this is not fun.

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You know, what that feeling is like.

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To chase after something, get
there and then look up and go.

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I'm not sure that that
was actually worth it.

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So the third thing we said we were going
to tackle is so how do we transform?

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How do we transform this from a terrible
destination, from something that can

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sabotage our coaching consulting or
training personal brand business?

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How do we transform
that into a superpower?

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And I think it comes down to this.

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We need to strengthen our
muscle of defining success.

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We need to strengthen that muscle of
getting clarity around the kind of

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personal brand business we want to
build that's worth giving our lives to.

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And here's why defining success
is a muscle that most of us as

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personal brands desperately need.

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But for most of us, it's
very underdeveloped.

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That muscle's very underdeveloped.

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Here's why.

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We've spent the majority of our
lives in contexts where a success

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was actually already defined for us.

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I think about if you've been on
sports teams, if you've been on

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sales teams, the definition of
success came from somewhere else.

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It came from a coach.

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And professional sports from
a team owner from a contract.

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If you're on a sales team, right?

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They comes from the sales manager.

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It comes from someone else above you.

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Here's what success looks like.

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We get it from our college GPA's to our
corporate CEOs, someone else so often is

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defining what success looks like for us.

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So as a personal brand
you look up and find, Hmm.

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There's no one else now to tell me to
hand me a definition of what success is.

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I don't have a manager.

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It doesn't come from a
company or corporation.

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It does not come from some
organization that I'm a part of.

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It does not come from some team.

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There's no outside source handing
me a definition of what this

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thing I'm out here trying to
build that I'm very excited about.

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How will, I know if it's, if it is
successful, how do I know that this

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is something worth giving my self too?

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We've never had the opportunity most
of us or the obligation to define what

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success is for our coaching consulting or
training personal brand business and life,

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because that's always been handed to us.

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So how do we transform
it into a superpower?

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We said when we need to
strengthen that muscle.

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That muscle, that for many of us
has rarely been used because we've

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been given a definition of success.

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As a personal brand, this is one of
the things that makes it very unique.

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It is very different than other contexts.

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This is one of the primary reasons.

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Nobody else is telling
you what success is.

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You've got to strengthen that muscle.

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Your definition of success  needs
to be at least three things.

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Your definition of success needs
to be number one, built by you.

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This is your personal brand business,
your consulting, coaching training,

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speaker creator, author podcaster.

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This is your personal
brand business and life.

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So your definition of
what success needs to be.

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It needs to be built by
you, not by somebody else.

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Number two, it needs to be backed
by your purpose and your passion.

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Okay.

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So it needs to be built by you.

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This is what success looks like.

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That definition needs to be built by you.

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It needs to be backed up, fueled along.

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By your own purpose and passion.

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This is why I am out doing this.

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This is what I'm passionate about.

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This is why I'm doing this.

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Okay.

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Your definition of success needs
to one, be built by you to be

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backed by your purpose and passion.

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And number three...

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and this is a tough one...

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it needs to be better for THE
world, not just your world.

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Your definition of success needs
to be built by you backed by your

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purpose and passion, and it needs
to be better for the whole world.

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Not just your world.

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It's very easy to say.

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Well, my personal brand.

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I'm passionate about this.

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I get to go do something I'm passionate
about and I get paid money for it.

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And it's great.

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So my world looks great.

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When I'm out there doing this well.

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Okay.

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What about the rest of the world?

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Oh, I don't know.

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It's not even on my radar.

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It's very easy to fall into that trap
and go, well, this is way better for

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me doing this is way better for me.

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Yeah, but is this thing you're
building, is it making the world,

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is it better for those that you're
actually helping in serving?

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You need to know how it does that.

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Why does that.

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Because that definition of success,
that purpose, that clarity.

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Is what is going to be your primary
motivation when things get tough,

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when things aren't clear, it's what
you're going to use to filter through

00:12:54.488 --> 00:12:56.948
that merry-go-round of activity.

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That comes along with building
a personal brand business.

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There's a million things
you could be doing.

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There are a million things screaming for
your attention so that you can go attain

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to some undefined version of success.

00:13:11.498 --> 00:13:14.438
So your definition needs
to be built by you.

00:13:14.888 --> 00:13:20.888
Backed by your purpose and passion and
better for the world, not just your world.

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And that's not easy to define.

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That's not easy to define.

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That's a muscle.

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We are not used to exercising.

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Success.

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I said can be a terrible destination.

00:13:33.098 --> 00:13:37.508
I want you to think about this success
can be a terrible destination, but

00:13:37.958 --> 00:13:42.278
satisfaction is an ideal location.

00:13:42.728 --> 00:13:46.268
Too many of us in this personal
brand space, we, we will

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blindly start pursuing success.

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We will put our head down, we
will put our best foot forward.

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We will fill our days and our calendars
with activities and pursuit of success.

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While at the very same time we
put satisfaction on layaway.

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It's it's for later it's once I
get that success, then there'll

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be this level of satisfaction.

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I want to offer you something.

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I want you to get a headstart
on defining success for your

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coaching consulting training.

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We're speaker personal brand business.

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I want you to imagine, imagine having a
resolved, clarity and confidence around

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the kind of personal brand business.

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You want to build?

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Picture it at the top of your website.

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Picture it woven into what you
actually offer your clients.

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This clarity, this purpose, this
resolve of this is what I am building.

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This is what success is going to be.

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And I, and I want you to think of
having a smile come across your face.

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As you work with the client on just
an ordinary Thursday afternoon.

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And you realize, you know what, I'm
satisfied with this kind of success.

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This is what I'm looking for.

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I'm not waiting for some other future day.

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My definition of success.

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Look at me.

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I'm satisfied that I am in the
active pursuit of what is worth me.

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Giving my life to cause that's
what you do as a personal brand.

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So I want you to do join
me for a four week sprint.

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I'm calling it the head
start sprint it's four weeks.

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There are only six spots available.

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Some of those have applications
have already come in.

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The deadline to apply is October 17th.

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And here's what you're going to
get in this four week sprint.

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It's obviously a very small
group I'm working directly with.

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You.

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And we're going to define that life
giving personal brand business.

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You want to give yourself to, we're
going to go after that clarity.

00:15:58.170 --> 00:15:59.580
Of what is success?

00:15:59.580 --> 00:16:01.980
What is the purpose of the
business you're trying to build?

00:16:01.980 --> 00:16:05.850
Let's make sure that
you are clear on that.

00:16:05.850 --> 00:16:08.880
So we're going to define the life
giving personal brand business

00:16:08.880 --> 00:16:10.500
that you want to give yourself to.

00:16:11.130 --> 00:16:15.450
And then we're going to work to
transpose your core purpose onto

00:16:15.450 --> 00:16:19.740
your website so that it begins
to attract your dream clients.

00:16:20.220 --> 00:16:22.710
And then thirdly, we're
going to take that.

00:16:23.070 --> 00:16:24.240
Core purpose.

00:16:24.690 --> 00:16:29.550
And we are going to really
translate that into a paid.

00:16:30.090 --> 00:16:33.930
Offer that you offer that
could be a current offering

00:16:33.930 --> 00:16:35.907
that you have that now we we.

00:16:36.477 --> 00:16:40.400
Revise that based on that core purpose,
so that it lines up with the kind

00:16:40.400 --> 00:16:43.910
of business you're trying to build,
because just because you can go offer

00:16:43.910 --> 00:16:45.800
something, you can generate revenue.

00:16:46.040 --> 00:16:50.180
Off of something that does not
necessarily mean it's going to get

00:16:50.180 --> 00:16:53.960
you to the kind of personal brand
you're actually satisfied with.

00:16:54.410 --> 00:16:57.410
So we're going to translate that
core purpose into a paid offer.

00:16:57.410 --> 00:17:00.500
Whether that's something we take
that you're already offering, that

00:17:00.500 --> 00:17:04.388
we tweak or bring into alignment of
that, or we craft a brand new offer.

00:17:04.778 --> 00:17:06.322
Around that that you say, Hey, have.

00:17:06.532 --> 00:17:10.252
If I can start offering this man, that's
really going to bring my business.

00:17:10.612 --> 00:17:11.992
Into alignment.

00:17:12.292 --> 00:17:17.452
With this definition of success and
satisfaction that I am going after.

00:17:17.752 --> 00:17:22.462
I'd love to have you join us
and grab one of those six spots.

00:17:22.462 --> 00:17:24.352
You can go to Robbie f.com.

00:17:24.682 --> 00:17:27.142
Ford slash head start.

00:17:27.142 --> 00:17:27.952
Remember.

00:17:28.282 --> 00:17:32.272
Success can be a terrible
destination, but satisfaction.

00:17:32.782 --> 00:17:35.152
Is an ideal location.

00:17:35.512 --> 00:17:39.202
There's a way if you've defined
success, if you know the purpose, if

00:17:39.202 --> 00:17:42.532
you have clarity around the personal
brand business, you're trying to build.

00:17:42.807 --> 00:17:46.917
An ordinary Thursday can be a day
where you experience satisfaction

00:17:47.097 --> 00:17:49.287
that you are doing what you set out.

00:17:49.707 --> 00:17:50.187
To do.

00:17:50.637 --> 00:17:51.837
So come join me there.

00:17:51.837 --> 00:17:54.177
Robbie f.com forward slash headstart.

00:17:54.177 --> 00:17:56.727
I'll throw that in the show notes.

00:17:57.177 --> 00:18:01.077
Thanks for joining me on this episode
today, I would love to connect with you.

00:18:01.077 --> 00:18:03.927
You can find me on all
the social media channels.

00:18:03.927 --> 00:18:06.657
I'm usually on Instagram
a little bit more.

00:18:06.657 --> 00:18:08.428
Uh, Than the others.

00:18:08.878 --> 00:18:11.728
If you haven't subscribed already,
I would invite you to do that.

00:18:11.788 --> 00:18:16.168
And don't forget a great way to get this
podcast into the hands of more people.

00:18:16.168 --> 00:18:17.398
You hold the power to that.

00:18:17.578 --> 00:18:23.728
If you leave a rating or a review on apple
podcasts, that helps get the word out.

00:18:23.758 --> 00:18:23.848
I.

00:18:23.968 --> 00:18:25.348
So appreciate you.

00:18:25.708 --> 00:18:29.188
Doing that, if this has been helpful
for you and share this episode,

00:18:29.188 --> 00:18:31.948
if you know someone else who's
trying to build a personal brand.

00:18:32.518 --> 00:18:33.358
Business.

00:18:33.808 --> 00:18:39.568
Let's be successful together until next
time, go and build a life giving brand.