Talk Commerce

Amy Crowther, President of Incubeta Americas, shares insights on marketing evolution, AI's role in content creation, and strategies for brands to stay relevant in a rapidly changing digital landscape.

Key topics

  • Marketing evolution and AI's impact
  • Importance of brand consistency in AI content
  • Strategies for connecting data across channels
  • Understanding AI's limitations and opportunities
  • Organizational change management in marketing

Chapters

00:00
Introduction to Amy Crowther and Incubeta
02:42
The Role of AI in Marketing
05:34
Navigating AI Content and Brand Identity
08:01
The Importance of Strategy in AI Marketing
10:53
Understanding Consumer Behavior and AI
13:41
The Future of Zero Click Commerce
16:19
Adapting to New Metrics in Marketing
19:11
The Role of Agencies in AI Integration
21:48
Looking Ahead: Trends and Opportunities in Marketing
24:21
Closing Thoughts and Contact Information

What is Talk Commerce?

If you are seeking new ways to increase your ROI on marketing with your commerce platform, or you may be an entrepreneur who wants to grow your team and be more efficient with your online business.

Talk Commerce with Brent W. Peterson draws stories from merchants, marketers, and entrepreneurs who share their experiences in the trenches to help you learn what works and what may not in your business.

Keep up with the current news on commerce platforms, marketing trends, and what is new in the entrepreneurial world. Episodes drop every Tuesday with the occasional bonus episodes.

You can check out our daily blog post and signup for our newsletter here https://talk-commerce.com