Talk Commerce

Amy Crowther, President of Incubeta Americas, shares insights on marketing evolution, AI's role in content creation, and strategies for brands to stay relevant in a rapidly changing digital landscape.

Key topics

  • Marketing evolution and AI's impact
  • Importance of brand consistency in AI content
  • Strategies for connecting data across channels
  • Understanding AI's limitations and opportunities
  • Organizational change management in marketing

Chapters

00:00
Introduction to Amy Crowther and Incubeta
02:42
The Role of AI in Marketing
05:34
Navigating AI Content and Brand Identity
08:01
The Importance of Strategy in AI Marketing
10:53
Understanding Consumer Behavior and AI
13:41
The Future of Zero Click Commerce
16:19
Adapting to New Metrics in Marketing
19:11
The Role of Agencies in AI Integration
21:48
Looking Ahead: Trends and Opportunities in Marketing
24:21
Closing Thoughts and Contact Information

What is Talk Commerce?

Talk Commerce connects the commerce community through conversation, with host Brent W. Peterson talking to the founders, developers, agency leaders, and merchants who build and run eCommerce businesses on Shopify, Magento, Adobe Commerce, and B2B platforms.

Two segments run alongside the full interviews. Agentic Commerce episodes run 10 minutes or less and take on one topic at a time, from AI shopping agents to the product data those agents read. Running Commerce covers the running and athletic industry and the brands, retailers, and race organizers who make it work.

Episodes also cover eCommerce marketing, retail, and growing a team, along with live reporting from events like eTail, Shoptalk, and The Running Event. Read the show notes and the daily blog, and sign up for the newsletter, at https://talk-commerce.com