What if you could print your feelings onto a rose? In this unforgettable episode of Untold – The Best Kept Secrets of Utah, host Jon Spiesman sits down with Rene Rodriguez, CEO and founder of Speaking Roses, a company rewriting the rules of the flower industry.
Rene shares the bold, unexpected journey from running a promotional product business to creating a global brand built on emotion. From a game-changing request by JCPenney to navigating logistics nightmares and skeptical markets, Rene reveals how he turned a simple idea—printing messages on real roses—into a thriving business model.
💡 Inside this episode:
- The messy, magical reality of scaling a disruptive idea
- Why hyper-personalization is the future of consumer goods
- How Rene navigated skeptics, setbacks, and logistics
- The importance - and difficulty - of creating new consumer habits
- Why relationships—not products—are what business is really about
Rene also unveils the future of Speaking Roses, including preserved roses that last forever and a licensing model aimed at scaling globally. For aspiring entrepreneurs, he offers real talk on action over ideas, surrounding yourself with smarter people, and mastering the emotional experience behind every transaction.
🌹 If you believe business is more than a product—it’s about people, emotion, and unforgettable experiences—you’ll love this conversation.
🔔 Subscribe for more stories you won’t hear anywhere else.
#UntoldPodcast #SpeakingRoses #Entrepreneurship #BusinessOfEmotion #UtahStartups #PersonalizedProducts
What is Untold?
Welcome to the Untold podcast!
Here, we're speaking with local businesses that are the best kept secrets of Utah.
Find out their journey, their business challenges and tips, and hidden advice brought to light to help you with your own journey!
We hope you enjoy! Please like, subscribe, and rate to never miss an episode!
Jon