Shaun Clark (Co-Founder of HighLevel [GoHighLevel]) has helped countless agencies grow their revenue through white-label software and service solutions.
Agencies can get hesitant when thinking of implementing new technology for their clients, as with the software evolving they can take over the clients needs fully and make the agency redundant. Shaun heard the market when they encountered this issue, which is why he became heavily invested in white-labeling.
The platform that Shaun and his team built really took off as more agencies saw the value behind a mediator between them and software platforms. Their go-to-market motion was kind of an afterthought at first, as they realized that hiring the level of creativity it takes to stand out through an internal marketing effort would be extremely difficult. Word-of-mouth and affiliates have ultimately carried their marketing effort to this day.
Tune into the full episode to learn the journey of GoHighLevel!
HIGHLIGHTS:
4:23 SaaS stealing agency clients?
6:30 How HighLevel took off
9:00 Word-of-mouth and affiliate mastery
11:16 The new CRM world
14:39 GoHighLevel exits
17:10 Grow through one-to-many
Connect with Mikael - https://www.linkedin.com/in/mikaeldia/
Connect with Shaun - https://www.gohighlevel.com/main-page
What is Funnel Vision - For Performance-Driven Agencies & Marketers?
Welcome to Funnel Vision, Hosted by Mikael Dia, Founder & CEO of Funnelytics - a revolutionary marketing analytics software that allows marketers and business owners to map and track their sales and marketing campaigns visually.
We feature Marketing Agency Owners and Performance Marketers to highlight the tactics, tools and strategies they use to grow their own business and their clients.
Funnel Vision brings you 3 episodes every single week that aim to highlight the strategies used by successful agency owners and performance marketers in a 20 minute format.
Aside from their unique topic of the day, our guests always answer one big question:
What is your best growth tactic?
For more content, check out our YouTube page, newsletter or connect with Mikael Dia on LinkedIn!