The Authority Builder Podcast

You’re ready to grow your business—and that means more clients. But if you just go out into the world and are willing to take on anyone with money who will hire you… you’re going about it all wrong. Sure, you might make some money in the short-term, but you won’t have sustainable growth.

Show Notes

You’re ready to grow your business—and that means more clients. But if you just go out into the world and are willing to take on anyone with money who will hire you… you’re going about it all wrong. 
 
Sure, you might make some money in the short-term, but you won’t have sustainable growth.
 
Instead, you should be very clear on who your ideal client is and then find specific people who fit the profile. Might sound daunting, but... 
 
There are some very effective ways to use that strategy— which should inform your marketing, your sales conversations, and everything else— that are actually not too difficult to implement. We get into detail on how to do that, including…
 
  • How to showcase your true value in your marketing messages
  • The factor that is more powerful than referrals when identifying potential clients
  • Ways to leverage common ground you have with your sales prospects
  • Using technology in unexpected ways to make your prospecting even more effective 
  • And more

What is The Authority Builder Podcast?

The Authority Builder Podcast is the place to come if you are building a professional practice and want to be seen as the leader in your market. We interview the top experts throughout professional services and share insights to help you grow your firm and be positioned as the only choice the clients ever want.

“Nothing in this world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent.”
― Calvin Coolidge, 30th President of the United States