Uncut B2B Marketing

Your website isn’t a brochure. It’s your 24/7 sales rep and the place where all your “demand gen work” gets tested. In this episode, Jasper Degreef, Jasper Hissink and Ted van den Berg break down what a B2B SaaS website is actually supposed to do (capture demand, educate buyers and qualify you as much as them), why “optimize for conversions” often backfires, and how to build a V1 that ships fast without turning into a 6-month rebrand project. We cover homepage essentials, how social proof should look in 2026, and when Webflow vs. HubSpot CMS vs. Framer actually makes sense.

Creators and Guests

Host
Jasper Degreef
Host
Jasper Hissink
Host
Ted van den Berg

What is Uncut B2B Marketing?

Most B2B SaaS demand gen advice sounds great on LinkedIn… until you try to execute it. Uncut is a no-BS podcast that takes you from A to Z in B2B SaaS demand generation, breaking down how to actually build a modern demand engine that works in the real world.

Hosted by Jasper de Greef, Jasper Hissink, and Ted van den Berg, each episode focuses on one core building block of demand gen from foundations and research to positioning, channels, attribution, and reporting. This isn’t a highlight reel of vanity metrics or overnight wins. It’s the real tactics, trade-offs and mistakes behind campaigns that actually generate pipeline and revenue. If you’re a B2B SaaS marketer, founder or growth lead trying to deliver results without infinite budget or headcount, this podcast is for you. No fluff. No filters. Just demand gen, uncut.