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The world of business is constantly changing, don’t get left behind! Janet Wischinia is the founder of American Blossom Linens and shares her journey from family business to e-commerce prosperity. The global market is volatile and always fluctuating with hurdles like pandemics and supply route issues, it can be difficult to keep up. There are many courses of action you can take to adapt your business to new trends, so it’s important to listen carefully, but also follow your gut. The digital age is upon us and learning e-commerce can be essential for business growth, so stay informed and don’t be afraid to learn the language of digital retail. Keep your desires stronger than your fears and move forward with business success!
Show Notes
🛏️ The story behind American Blossom Linens - focus on B2B paid off. 02:01
👩🎓 Janet's life through family business & how she started a new brand and a factory. 05:51
🇺🇸 USA had a very strong textile industry from the 40s to the 80th, and 'made in the USA' products are becoming popular again: with the online business, the schedule is a bit more flexible. 12:24
🎯 Starting a brand is learning from the ground up - a website and advertising are necessary, too: three reasons why business blossomed in covid. 15:54
✅ Digital marketing experience is universal for many products and companies - tips for people starting e-commerce. 21:35
👉 Listen to your customers, employees, suppliers, and your gut & know what not to listen to. 27:07
❤️ Janet is on the Forbes 50 over 50 list: the song Big Dreams and Faded Jeans by Dolly Parton has a lesson for us. 31:39
👩🎓 Janet's life through family business & how she started a new brand and a factory. 05:51
🇺🇸 USA had a very strong textile industry from the 40s to the 80th, and 'made in the USA' products are becoming popular again: with the online business, the schedule is a bit more flexible. 12:24
🎯 Starting a brand is learning from the ground up - a website and advertising are necessary, too: three reasons why business blossomed in covid. 15:54
✅ Digital marketing experience is universal for many products and companies - tips for people starting e-commerce. 21:35
👉 Listen to your customers, employees, suppliers, and your gut & know what not to listen to. 27:07
❤️ Janet is on the Forbes 50 over 50 list: the song Big Dreams and Faded Jeans by Dolly Parton has a lesson for us. 31:39
Links:
Connect with Janet: www.americanblossomlinens.com
Coupon for website: SHELEADS20 for 20% off
Connect with Adrienne: www.sheleadsmedia.com
Listen to women's podcasts on the She Leads Podcast Network: www.sheleadspodcasts.com.
Creators and Guests
What is She Leads®: The Podcast for Women Entrepreneurs Building to $1 Million and Beyond?
The go-to podcast for women entrepreneurs scaling to $1 million and beyond while building lasting wealth — real talk, no fluff.
Each week, host Adrienne Garland goes deep with bold women entrepreneurs, executives, and leaders across the globe — stripping away the sugar-coating to get at what actually matters for driven women growing their businesses for profit and impact. Adrienne is a Professor at NYU and Rice University, an entrepreneur and advisor, an MBA grad, and that bold business friend who asks the questions other women in business podcasts shy away from.
Topics covered: scaling to seven figures and why it matters for women and the world, funding women-owned businesses, amplifying your voice and visibility, building high-value networks, leadership, designing entrepreneurial ecosystems that benefit humanity, the importance of financial acumen and literacy, and wealth building strategies
Less than 2% of women-owned businesses scale beyond seven figures.
She Leads® exists to change that.
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