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The world of business is constantly changing, don’t get left behind! Janet Wischinia is the founder of American Blossom Linens and shares her journey from family business to e-commerce prosperity. The global market is volatile and always fluctuating with hurdles like pandemics and supply route issues, it can be difficult to keep up. There are many courses of action you can take to adapt your business to new trends, so it’s important to listen carefully, but also follow your gut. The digital age is upon us and learning e-commerce can be essential for business growth, so stay informed and don’t be afraid to learn the language of digital retail. Keep your desires stronger than your fears and move forward with business success!
Show Notes
🛏️ The story behind American Blossom Linens - focus on B2B paid off. 02:01
👩🎓 Janet's life through family business & how she started a new brand and a factory. 05:51
🇺🇸 USA had a very strong textile industry from the 40s to the 80th, and 'made in the USA' products are becoming popular again: with the online business, the schedule is a bit more flexible. 12:24
🎯 Starting a brand is learning from the ground up - a website and advertising are necessary, too: three reasons why business blossomed in covid. 15:54
✅ Digital marketing experience is universal for many products and companies - tips for people starting e-commerce. 21:35
👉 Listen to your customers, employees, suppliers, and your gut & know what not to listen to. 27:07
❤️ Janet is on the Forbes 50 over 50 list: the song Big Dreams and Faded Jeans by Dolly Parton has a lesson for us. 31:39
👩🎓 Janet's life through family business & how she started a new brand and a factory. 05:51
🇺🇸 USA had a very strong textile industry from the 40s to the 80th, and 'made in the USA' products are becoming popular again: with the online business, the schedule is a bit more flexible. 12:24
🎯 Starting a brand is learning from the ground up - a website and advertising are necessary, too: three reasons why business blossomed in covid. 15:54
✅ Digital marketing experience is universal for many products and companies - tips for people starting e-commerce. 21:35
👉 Listen to your customers, employees, suppliers, and your gut & know what not to listen to. 27:07
❤️ Janet is on the Forbes 50 over 50 list: the song Big Dreams and Faded Jeans by Dolly Parton has a lesson for us. 31:39
Links:
Connect with Janet: www.americanblossomlinens.com
Coupon for website: SHELEADS20 for 20% off
Connect with Adrienne: www.sheleadsmedia.com
Listen to women's podcasts on the She Leads Podcast Network: www.sheleadspodcasts.com.
Creators and Guests
What is The She Leads® Podcast - Wealth Building & Business Growth?
The She Leads Podcast is where women entrepreneurs and business leaders get the real strategies behind scaling a business to one million dollars and beyond. Each week, host Adrienne Garland, CEO of She Leads Media, professor at NYU and Rice University, and business growth advisor, speaks with women who have actually built it: founders who broke past the revenue ceiling, executives leading thousands, and strategists rethinking how women build wealth, lead teams, and grow companies. Episodes cover business growth strategies for women, from pricing and hiring to leadership communication, AI and the future of work, networking and social capital, and the founder to CEO transition. If you're a woman entrepreneur building toward your first million or your next one, this is the show that meets you where you actually are: past the motivational fluff, deep in the work, and ready to scale.