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The world of business is constantly changing, don’t get left behind! Janet Wischinia is the founder of American Blossom Linens and shares her journey from family business to e-commerce prosperity. The global market is volatile and always fluctuating with hurdles like pandemics and supply route issues, it can be difficult to keep up. There are many courses of action you can take to adapt your business to new trends, so it’s important to listen carefully, but also follow your gut. The digital age is upon us and learning e-commerce can be essential for business growth, so stay informed and don’t be afraid to learn the language of digital retail. Keep your desires stronger than your fears and move forward with business success!
Show Notes
🛏️ The story behind American Blossom Linens - focus on B2B paid off. 02:01
👩🎓 Janet's life through family business & how she started a new brand and a factory. 05:51
🇺🇸 USA had a very strong textile industry from the 40s to the 80th, and 'made in the USA' products are becoming popular again: with the online business, the schedule is a bit more flexible. 12:24
🎯 Starting a brand is learning from the ground up - a website and advertising are necessary, too: three reasons why business blossomed in covid. 15:54
✅ Digital marketing experience is universal for many products and companies - tips for people starting e-commerce. 21:35
👉 Listen to your customers, employees, suppliers, and your gut & know what not to listen to. 27:07
❤️ Janet is on the Forbes 50 over 50 list: the song Big Dreams and Faded Jeans by Dolly Parton has a lesson for us. 31:39
👩🎓 Janet's life through family business & how she started a new brand and a factory. 05:51
🇺🇸 USA had a very strong textile industry from the 40s to the 80th, and 'made in the USA' products are becoming popular again: with the online business, the schedule is a bit more flexible. 12:24
🎯 Starting a brand is learning from the ground up - a website and advertising are necessary, too: three reasons why business blossomed in covid. 15:54
✅ Digital marketing experience is universal for many products and companies - tips for people starting e-commerce. 21:35
👉 Listen to your customers, employees, suppliers, and your gut & know what not to listen to. 27:07
❤️ Janet is on the Forbes 50 over 50 list: the song Big Dreams and Faded Jeans by Dolly Parton has a lesson for us. 31:39
Links:
Connect with Janet: www.americanblossomlinens.com
Coupon for website: SHELEADS20 for 20% off
Connect with Adrienne: www.sheleadsmedia.com
Listen to women's podcasts on the She Leads Podcast Network: www.sheleadspodcasts.com.
Creators and Guests
What is The She Leads Podcast | Rewriting the Rules of Entrepreneurship?
The She Leads Podcast is a weekly podcast that strips away the sugar-coating, and removes the fluff to get at conversations that matter for women entrepreneurs and leaders across the globe. Host Adrienne Garland, CEO of She Leads Media, has real conversations that matter to women building businesses with impact. The She Leads Podcast features raw, unfiltered stories from visionary women leaders and entrepreneurs building $1 million revenue businesses and beyond, who see the future, and who've been bold enough to break the mold and re-write the rules that were designed to keep us small and in our place. Each episode amplifies diverse voices with powerful missions, giving women the platform we deserve while delivering actionable insights you won't find in business textbooks. Your host Adrienne Garland asks compelling questions so you get the answers you need to hear. She's a Professor at NYU & Rice, an entrepreneur, an MBA grad, and a bold friend that seeks out straight talk about entrepreneurship that other business podcasts for women may shy away from.