In this energizing episode of Untold - The Best Kept Secrets of Utah, we sit down with Brad Davis, founder of Roxberry Juice Company—a thriving smoothie and juice franchise born from a lawyer's leap of faith and a garage-turned-laboratory.
Brad shares the incredible journey from his days practicing law to building Zuka Juice, selling it to Jamba Juice, and eventually launching Roxberry. You'll hear how he balanced ambition with family priorities, turned failure into innovation, and built a brand that listens to franchisees—taking inspiration from the streets rather than the boardroom.
He opens up about the ups and downs of international expansion, the lessons learned from missed opportunities in Korea, and what it really takes to make a franchise location outperform the rest. You’ll also get an inside look at how Brad runs Roxberry as a family business, testing smoothies with his kids in the garage and building a culture of continuous improvement and community connection.
Whether you're an aspiring entrepreneur, a franchisee looking to grow, or someone who loves a good origin story, this episode is packed with practical wisdom, laughs, and inspiration.
We hope you enjoyed this episode of Untold.
Jon and the Untold podcast team
Connect with Jon on LinkedIn where he shares leadership insights regularly: www.linkedin.com/in/jonspiesman
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Listen to Untold on these podcast platforms:
Spotify: https://open.spotify.com/show/0bshg8B2x1kX665eeYkk52
Apple Podcasts: https://podcasts.apple.com/us/podcast/untold/id1805797903
Amazon Podcasts: https://music.amazon.com/podcasts/fa845f62-543e-44b2-a6f1-7704bccfc099/untold
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Untold is the podcast hosted by Jon Spiesman where we uncover the best-kept business secrets of Utah. Each week, we sit down with local entrepreneurs and business owners to explore their unique journeys, the challenges they’ve overcome, and the lessons they've learned along the way. Whether you're building your own business or just love a good underdog story, you'll find hidden gems of advice and inspiration in every episode.
What is Untold?
Welcome to the Untold podcast!
Here, we're speaking with local businesses that are the best kept secrets of Utah.
Find out their journey, their business challenges and tips, and hidden advice brought to light to help you with your own journey!
We hope you enjoy! Please like, subscribe, and rate to never miss an episode!
Jon