Conversion Tracking Playbook

Brad Redding, Founder & CEO @ Elevar, shares 5 examples of funnels to analyze Shopify stores using GA4's funnel builder, GA4's path explorer, and Universal Analytics custom segments.

Show Notes

Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares 5 examples of funnels to analyze Shopify stores using GA4's funnel builder, GA4's path explorer, and Universal Analytics custom segments. They include:

1. GA4 -- creating cohorts by gender
2. Segmenting Product and Collection landing page groups
3. GA4 Path Explorer -- are your hypothesis correct in what you expect out of your landing page?
4. Content analysis funnel -- how does your homepage content funnel users to the appropriate experience
5. Feature analysis -- how to segment out feature usage to determine impact on conversion rates

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Links Referenced:

GA4 Path explorer

Feature Analysis segmentation example

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And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!

What is Conversion Tracking Playbook?

Accelerate your eCommerce growth and become an analytics and tracking expert. Join Elevar's Founder & CEO, Brad Redding, as he discusses how to address data collection issues that D2C brands face today. Plus you'll learn real world examples of transforming data into insights to help your business grow faster.