A full-circle moment at the studio recently reminded Melissa just how quickly life moves.
When a former student enrolled her daughter in dance class, it sparked a reflection on the seasons of life — from raising young children while building a business, to the challenges that come with every stage of entrepreneurship.
The truth? There is never a perfect time to start or grow a business. Life will always be busy.
Which is why systems matter.
In this episode, Melissa sits down with
Chanda Coston, business strategist, Navy veteran, and CEO of Chanda Co., to talk about how entrepreneurs — especially women entering what Chanda calls the
“third quarter of life” — can move from overwhelm to organized execution.
Chanda shares how strategic structure, clear decision paths, and documented systems can help business owners turn their vision into measurable results — without sacrificing the life they want to live.
If you've ever felt like your business is running you instead of the other way around, this episode is for you.
Chanda on IG
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In 2009, Melissa Rose started her business,
The Dancing House, in the basement of her home. There, she taught the art of dance to students of all ages while her babies were right along with her, in the pack and playing. With passion, resilience, and tenacity, she created a business that has become "The Highlight of Your Week" for her tribe, her team, and her community, along with running a successful brick-and-mortar business and an
online dance membership.
When she’s not leading her studio team or recording The Visibility Podcast, Melissa helps business owners stop spinning and start positioning, so they become the clear, confident choice in their community.
Off the clock? She’s clinking glasses of Sauvignon Blanc with her partner, loving on her five amazing kids, hiking the trails, or digging in the dirt, because growth, in business or in life, always starts at the roots.
What is The Visibility Podcast?
Welcome to The Visibility Podcast: for business owners who are ready to grow on purpose.
Hosted by Melissa Rose, studio owner and creator of the Visibility Blueprint, this show explores the real strategies behind sustainable, profitable growth.
If your marketing feels inconsistent, your sales unpredictable, or your business feels stuck despite doing “all the things,” you’re in the right place.
On this podcast, we'll talk visibility, obviously, but we'll also go deeper. Through expert guests and real conversations, we unpack sales strategy, financial awareness, team leadership, and the backend systems that keep small businesses thriving.
From Google Business Profile optimization to website and social media audits to simplifying your offers, I help you identify what’s actually working in your business, and what’s just keeping you busy. And busy? Busy is a four-letter word.
This isn’t surface-level marketing advice. This is about understanding what’s truly driving revenue in your small business, and what’s just noise.
Whether you run a brick-and-mortar storefront, a local service-based business, or a hybrid model, visibility is the foundation of sustainable growth.
Let’s make your business "The Best in Town!"