This week Dan and Dara discuss the four things analytics practitioners should consider before rolling out Google Analytics 4 (GA4). Spoilers, it's all new... give it a week and this will probably be outdated too!
Dan is still plodding along with the house purchase and Dara promises to share some photos of the company social (if we can remember who took them).
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The post Measured Opinions #3: What to know before you start with GA4 appeared first on Measurelab.
The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.