From Engineer to YouTube Icon: $6-Figure Leads in Spanish Real Estate with Felipe Padilla | The Lab

🎙️ Welcome to The LAB: Felipe – Building a $10M+ Real Estate Business through Spanish YouTube Marketing.

In this episode of The LAB, we sit down with Felipe, a former engineer turned ICON agent in Houston, Texas, who built his entire real estate business through YouTube — in Spanish. Felipe shares how he went from flipping houses part-time to closing 43 transactions and ICON status, using social media to reach the 46% Hispanic population in Houston and out-of-state buyers relocating from across the U.S.

💥 What You’ll Learn in This Episode
✅ How Felipe transitioned from engineering to full-time real estate with zero sphere
✅ The strategy behind his Spanish-language YouTube channel and hyperlocal SEO
✅ Why authenticity, consistency, and faith built lifelong client connections
✅ Felipe’s content plan: property tours, market updates, and “where not to live” videos
✅ The YouTube analytics, keywords, and tools (VidiQ, ChatGPT, CapCut, Figma) that drive growth
✅ How to create evergreen content that keeps producing leads years later
✅ Why thumbnails, personality, and cultural connection matter more than views

📅 New Episodes Every Week! The LAB delivers tactical training and behind-the-scenes strategy from eXp’s top agents, partners, and thought leaders.

🗓️ This Week on The LAB: Felipe reveals how he built a $10M pipeline and $6-figure income using nothing but YouTube, Spanish storytelling, and the power of consistency — proving that you don’t need a sphere, just strategy and heart.

🎯 If you’ve ever wanted a blueprint for YouTube lead generation, evergreen content, and authentic marketing, this is it.

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📱 Available On:
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What is The LAB with Bryon Ellington?

Welcome to The LAB, powered by eXp University, where Chief Learning Officer, Bryon Ellington, brings you top eXp Realty agents and leaders, to share their expertise, insights, and strategies to help you thrive in the real estate industry. Whether you're a seasoned professional, a team leader, or just starting out, this podcast is your weekly source of inspiration and knowledge.

New Episodes Every Week! Stay ahead of the game with fresh content delivered to you every week. Each episode is packed with valuable insights that can help you elevate your career and expand your business.