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Marketing in the age of personalization has led us to Experience! It's what most Gen Z audiences want from brands, but the value of experience knows no age limit. Humans thrive on stories, connection , emotion, and LIVE events that complement the integrated mix of any brand's communication. What's the meaning of this relative newcomer to marketing? Let Adam Salcuse, founder of the NYC based Experiential Marketing company ALT Terrain share the meaning and strategy behind taking it to the streets for awareness that leads to a consistent message and connecting loyalty with consumers. Spoiler alert... he's joined by the next Gen of marketers with Tulane Senior marketing/management student, Ben Taret, a member of the AMA College chapter at his university. it's a conversation that spans topics and practice of today into the future of marketing experiences..
Marketing in the age of personalization has led us to Experience! It's what most Gen Z audiences want from brands, but the value of experience knows no age limit. Humans thrive on stories, connection , emotion, and LIVE events that complement the integrated mix of any brand's communication. What's the meaning of this relative newcomer to marketing? Let Adam Salcuse, founder of the NYC based Experiential Marketing company ALT Terrain share the meaning and strategy behind taking it to the streets for awareness that leads to a consistent message and connecting loyalty with consumers. Spoiler alert... he's joined by the next Gen of marketers with Tulane Senior marketing/management student, Ben Taret, a member of the AMA College chapter at his university. it's a conversation that spans topics and practice of today into the future of marketing experiences..
When I teach marketing, I honor the theory of yesterday, but I amplify practice of today. My podcast touches on how my talented industry guests navigate brand journeys using "blurring and blending" brand and marketing strategies that create innovation.