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Leah Friedman is the Sr Content Marketing Manager at Guru, a knowledge management platform. Leah boils down what Content Marketing is really about— growth and building trust. They also discuss the delicate balance of creating content optimized for SEO, while also being genuinely valuable and not just a boatload of key words.
A podcast that explores the Modern Day Marketer as the catalyst for change in B2B and the ways they are helping push brands forward.