In this episode of The Venture-Scale SaaS Operator, we dive into the entrepreneurial journey of Lindsay Liu, founder of Super. Super is a productivity software for property managers. Lindsay shares the story behind Super, from her pivotal shift towards monetization and customer-driven development to her take on hiring developers as an early-stage startup.
Tune in to learn more about:
~ When to start charging as an early-stage startup.
~ An incredible way to A/B test your messaging on a low budget.
~ How to start hiring developers as a non-technical founder? – Agency vs In-house team.
Timestamps:
- (00:00) - Intro
- (00:28) - How Super got its name and domain
- (01:19) - What Super is and who it's for.
- (02:43) - Origin of the idea for Super.
- (04:44) - Company size and revenue.
- (06:02) - Shift from beta phase to monetization.
- (12:30) - Hiring technical team as a non-technical founder.
- (18:53) - Lindsay's marketing background and its influence on building Super.
- (24:49) - Marketing tactics and specifics for early-stage startups.
- (28:55) - Long-term vision for Super.
- (30:33) - Outro
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Mentioned In The Episode
Super - A Productivity software for property managers.
Nikolas Chapoupis
EarlyNode
What is The SaaS Operator Podcast?
Get real stories about the birth and growth of SaaS Startups with our Host Nikolas Chapoupis (CEO @EarlyNode). Each episode gets into the trenches alongside those who were *actually* there when it happened. To reveal the full story of what's working in SaaS right now, from hiring to fundraising, marketing, and product strategy.
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