GTM Made Simple

Marketing in today’s world is all about engaging with a potential buyer. Or at least it should be. But too often, a seller simply automates the process. There’s no trust, no knowledge and no value to the buyer. How many times have we all received an unsolicited email from someone who clearly sent out that same email to a thousand other buyers?  How did you feel? Probably the same way our latest guest, Jill Rowley, Chief Growth Officer for Marketo feels about those emails. Jill came on our show to tell us about engagement -- a whole new marketing philosophy.

Show Notes

Marketing in today’s world is all about engaging with a potential buyer. Or at least it should be.

But too often, a seller simply automates the process. There’s no trust, no knowledge and no value to the buyer.

How many times have we all received an unsolicited email from someone who clearly sent out that same email to a thousand other buyers?  How did you feel?

Probably the same way our latest guest, Jill Rowley, Chief Growth Officer for Marketo feels about those emails.

Jill came on our show to tell us about engagement -- a whole new marketing philosophy.

What is GTM Made Simple?

Welcome to GTM Made Simple. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what's my next move?