Chief Evangelist with Ethan Beute

Today’s guest is Casey Cheshire, Founder and Chief Evangelist at Ringmaster. He joins host Ethan Beute to share why every company needs an evangelist - and a podcast!
Casey explains how companies can leverage podcasts to connect with their ideal customers, as well as the benefits of podcasting in terms of capturing, learning from, and sharing the literal voice of the customer.

Takeaways:
  • The most important role of an evangelist is to continuously engage with people, understand their challenges, and represent both your company and customers authentically. In our increasingly digital world, where sales and marketing tech depersonalizes and dehumanizes the experience, evangelism reprioritizes genuine connections.
  • Center everything around the customer, even when naming your podcast. Name it for or about your target audience, shape the discussion around their interests, and focus on what you aim to discover from them. And, of course, make them the guests!
  • Evangelism is work that needs to be done – just like sales, marketing, or finance. Paving the way and gaining a competitive edge are two results of creating an evangelist role. For Casey, a dedicated evangelist role champions the customer’s voice and advances thought leadership.
  • Use a podcast for systematic and consistent customer engagement, providing a steady flow of valuable insights. Casey explains how podcasts offer a more effective and appreciative way to connect with customers compared to surveys and one-off projects. Sharing your podcast platform is another valuable relationship-building strategy that overcomes the hurdle of initiating conversations with prospects.

Quote of the Show:
  • “There is no more efficient and effective a way to connect with and learn from your customer than a podcast. It’s a slow-drip espresso of customer information and connection.”

Links Related to This Episode:

See or Hear More Conversations on Chief Evangelist with Ethan Beute:
  • YouTube: https://youtu.be/kvlC1obMikQ 
  • Spotify: https://open.spotify.com/show/5tEPLXnkNSYAsjpwD3O69t?si=e8743721f8954a20
  • Apple Podcasts: https://podcasts.apple.com/us/podcast/chief-evangelist-with-ethan-beute/id1652687400?i=1000627033181
  • Chief Evangelist: https://www.chiefevangelist.com/035-casey-cheshire-ringmaster-on-podcasting-for-voice-of-the-customer

Chief Evangelist is produced by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/

Creators & Guests

Host
Ethan Beute
Ethan Beute is the Chief Evangelist at Follow Up Boss, former Chief Evangelist at BombBomb, host of The Customer Experience Podcast, and Wall Street Journal bestselling author of Human-Centered Communication and Rehumanize Your Business.
Producer
Bjørn Bauge

What is Chief Evangelist with Ethan Beute?

Welcome to Chief Evangelist, the podcast that unravels the unique and potent role of Chief Evangelists and the influential movement they lead. Hosted by Ethan Beute, each episode delves into the world of evangelism work, exploring its intricacies and shedding light on what success truly means in this space. From understanding why focusing on a problem is more impactful than a product, to the overlap and divergence with thought leadership, community building, category design, and traditional sales and marketing – this podcast is your go-to resource for insights into innovation and the demand for evangelism. Whether you're aspiring to be a Chief Evangelist or seeking to comprehend its significance, join Ethan for captivating conversations with evangelists across diverse companies, verticals, and industries.