Snigdha Sur from The Juggernaut: Using Founder-Led Socials to Reach 650K+ Followers

👉🏼 Description:

Tune in as Snigdha talks about creating a brand new media company, being an outsider in tech, and how to utilize your unique founder point of view to create a brand everyone loves!

👉🏼 About the Guest:

Snigdha Sur is the founder and CEO at The Juggernaut, a Y Combinator and Precursor Ventures-backed media company telling smart South Asian stories and news. She has worked at McKinsey New York, in Bollywood, in media-focused venture capital/PE, in product/marketing at an Indian video streaming company, and in launch strategy for Reese Witherspoon's Hello Sunshine. She's also also advised BuzzFeed, Quartz, and Scroll.in and graduated from Harvard Business School as a Baker Scholar with an MBA and magna cum laude from Yale College in Economics and South Asian Studies.

👉🏼 About the Host:

Shriya Nevatia (50K+ followers on LI and X) has been building community for 12+ years for founders, investors, and builders around the world. She launched the On Deck Catalyst community for elite global young leaders, helped hundreds of women start angel investing at The Council Capital, and founded The Violet Society, a pre-accelerator for female & non-binary startup founders.

 

👉🏼 Timestamps:

• 00:00: Episode Highlight
• 00:32: Intro to Taste & Tactics
• 00:49: Intro to Snigdha Sur, founder and CEO of The Juggernaut
• 02:10: Finding the gap when building a media company
• 08:00: Being a founder with an atypical background
• 11:40: Entering YC when you don't fit the typical entrepreneur mold
• 14:51: How to choose your own, unique social media brand
• 18:57: How Snigdha marketed The Juggernaut on Instagram
• 22:20: Reel and carousel formatting secrets on Instagram
• 26:49: 2026 Instagram ins and outs
• 32:10: Expanding beyond just one social media channel
• 36:45: How personal taste can (and sometimes should!) take over data 
• 39:47: Learnings and takeaways from the episode
• 42:24: Outro

👉🏼 Where to find Snigdha:

• Website: https://www.snigdhasur.com/
• LinkedIn: https://www.linkedin.com/in/snigdhasur/
• Instagram: https://www.instagram.com/snigdhasur/?hl=en
• X: https://x.com/snigdhasur?lang=en
• The Juggernaut - Website: https://www.jgnt.co/
• The Juggernaut - Instagram: https://www.instagram.com/_thejuggernaut/
• The Juggernaut - X: https://twitter.com/bethejuggernaut
• The Juggernaut - LinkedIn: https://www.linkedin.com/company/thejuggernaut
• The Juggernaut - YouTube: https://www.youtube.com/channel/UCP6qX7Ukp7M84bFJMHDuO-Q

👉🏼 Where to find Shriya:

• Twitter: https://x.com/shriyanevatia
• LinkedIn: https://www.linkedin.com/in/shriyanevatia/
• Taste & Tactics LinkedIn: https://www.linkedin.com/company/taste-and-tactics
• Taste & Tactics YouTube: https://www.youtube.com/@tasteandtactics 
• Taste & Tactics Spotify: https://open.spotify.com/show/72Xgo0svsNOKkCdWQnaggM

What is Taste & Tactics?

Taste & Tactics breaks down the real playbooks behind iconic products, told by the people who built them.

Each episode goes deep on one bold launch: what sparked the idea, how it reached the right audience, and the moves that made it stick.

Hosted by Shriya Nevatia, the show is made for founders, marketers, and brand builders who are sick of vague advice and want practical frameworks.