Jimmy Daly on Founding Superpath, the Largest Community for Content Marketers, and How to Create Fantastic Content

Join Nate Matherson as he sits down with Jimmy Daly for the tenth episode of the Optimize podcast. Jimmy is the CEO of Superpath, the largest community for content marketers. He’s a longtime B2B content marketer and previously worked at Vero, QuickBooks, and Animalz. Our episode tonight gets a behind-the-scenes look at Superpath’s journey, including what’s next for the most popular communities in the content marketing space. In this episode, Jimmy and Nate talk about the benefits of, and structure required, to develop a proper content strategy and provide tactical advice for what to expect when building out your own content channels. To close out the episode Jimmy reveals his thoughts on how to optimize content for specific funnel stages to help drive conversions and support customer success teams. For more information please visit www.positional.com, or email us at [e-mail].

What is Optimize?

Looking to scale an SEO channel and generate more traffic to your website? You are in the right place with the Optimize weekly podcast. Hosted by Nate Matherson, a content marketing and SEO leader, we go in-depth and tactical with an amazing selection of guests ranging from in-house SEO teams, agency folks, and solo practitioners who are crushing in their respective niches. Whether you are building an organic search channel for the first time or a seasoned pro, the Optimize podcast helps you keep up in the ever-changing SEO space. Our episodes are released each week on Wednesdays. For more information visit us at www.positional.com