Join us for a captivating podcast interview delving into Katie's background, her journey from franchisee to franchisor, and the strategic direction propelling Activ Marketing Group's growth within the dynamic digital marketing landscape.
In this episode, we explore pivotal insights including Katie's remarkable transition from franchisee to acquiring Activ Marketing Group, drawing on her first-hand experiences to guide her leadership. Learn how Activ Marketing Group underwent a substantial rebranding in 2021, transitioning from a web design franchise to a comprehensive digital marketing enterprise boasting a diverse portfolio of over 200 services. Discover Katie's emphasis on quality over quantity, with a targeted goal of recruiting 10 new franchisees in 2023, prioritising cultural fit and long-term sustainability. Katie candidly addresses past industry challenges, highlighting the significance of proactive reputation management and the ongoing quest to reshape industry perceptions.
We also delve into an overview of Activ Marketing Group's evolution, tracing its origins as a web design franchise in 2008 to its current incarnation as a comprehensive digital marketing powerhouse, characterised by a commitment to client-centric service and sustainable growth practices.
Furthermore, Katie shares invaluable franchising strategies, including lead generation tactics, the importance of delineating ideal franchisee profiles, and the necessity of offering comprehensive support beyond core service provisions.
Don't miss this enlightening conversation as Katie shares her wealth of experience and insights into navigating the multifaceted world of franchising with agility, empathy, and strategic foresight.
We hope you enjoy this episode full of fantastic advice! Let us know your thoughts in the comments section :) Franchising Uncovered Podcast Team
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