What should we do to get more women into retrofit? Well, we should get behind 'Her Retrofit Space', with Ellora Coupe (Her Own Space and now Her Retrofit Space)

Returning champion Ellora Coupe joins us to talk about the recent report that Her Own Space has published about the place of women in the retrofit sector, which is heartening, insightful, and damning in equal measure. A great piece of work that everyone interested in the sector should heed.

Perhaps more importantly, she's with us to promote the incoming launch of its professional sister network Her Retrofit Space, a network for professional women working in the retrofit sector. It's a network that she's created to fill an obvious cultural deficit and in her words "empower professional women to drive retrofit". It sounds brilliant.

Finally, a deserving heads-up for Graphenstone as the first signed-up partner for Her Retrofit Space.


Notes from the show

• Ellora on LinkedIn
• The Her Retrofit Space survey and sign-up web page
• Judith Leary Joyce – How you and your builder can save the planet (TEDx St Albans) (Judith is a member advocate of Her Retrofit Space)
• Katie Hart (also a member advocate of Her Retrofit Space and neuromarketing professional)
• The Her Own Space website
• The Her Own Space Facebook group

**SOME SELF-PROMOTING CALLS TO ACTION**
We don't actually earn anything from this, and it's quite a lot of work, so we have to promote the day jobs.

• Follow us on the Zero Ambitions LinkedIn page (we still don't have a website)
• Jeff, Alex, and Dan about websites, branding, and communications - [e-mail]; Everything is User Experience
• Subscribe and advertise with Passive House Plus (UK edition here too)
• Check Lloyd's Substack: Carbon Upfront
• Join ACAN
• Join the AECB 
• Join the IGBC
• Check out Her Own Space, the renovation and retrofit platform for women (but not in a patronizing way)

**END OF SELF-PROMOTING CALLS TO ACTION**

What is Zero Ambitions Podcast?

Zero Ambitions is a consultancy and weekly podcast about sustainability and the built environment.

We find interesting and experienced guests who know what they're talking about, usually to discuss how we navigate the complexity of decarbonisation and sustainability in the built environment and its many related sectors.

Hosted by Jeff Colley and Dan Hyde, publishers of Passive House Plus magazine (UK and Ireland), the podcast has now grow into a consultancy, Zero Ambitions Partners.

The consultancy specialises in defensible sustainability communications. We create the strategy that makes built environment leaders stand out, enabling them to occupy positions that are distinct and defensible.

As with the podcast itself, we help organisations to communicate about what they do and the value that they offer. Usually, this means strategies to change a conversation from price to value and how to futureproof an offer with evidence that makes its claims watertight.

If you're a leader, or want to become one, we help you to make sense of where you stand in your sector, how to improve your positioning, how to communicate this to the market you operate in, and how to highlight the difference between you and your peer group.

If you can engage your value chain by speaking about what matters to them, you can educate your key stakeholders and turn them into evangelists for your cause.

Book a ‘ZAP Defensibility Audit’, but brace yourself
- Uncover value and opportunities that you may 
not have recognised
- Find out if your sustainability claims are defensible
- Find out if your claims are too meek
- Change the conversation from price to value