The Luba Show

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Today I walk with Spenser Skates, co-founder and CEO of Amplitude. Spenser shut down his first startup, a voice-to-text texting app called Sonalight, a year after it got into Y Combinator, spent years going through what he calls an identity crisis moving from founder to CEO, and has grown Amplitude into a public company of roughly 800 people, and now he's rebuilding it around Wave, an AI engine that rewrites products using their own data.
We get into:
  • Why he and his co-founder Curtis intentionally shut down Sonalight a year after Y Combinator, even after a Demo Day that got them press and tens of thousands of downloads

  • The customer research rule he now enforces at Amplitude: talk to 30 teams before writing a line of the original product, and only build if a real chunk of them say yes

  • Wave, Amplitude's new AI engine that scans a product's own data and rewrites its features, including one fix that tripled a customer's AI usage overnight

  • Why he thinks the most ambitious operators, including a SaaS "legend" he looked up to, are driven by insecurity rather than confidence

  • The Norman Borlaug story that convinced a 20-something Spenser to bet his entire career on tech instead of academic research
So much more!

TIMESTAMPS

(00:00) Trailer
(01:08) Spenser Skates, Co-Founder & CEO, Amplitude
(01:36) Why video games stopped feeling like real achievement
(08:50) Growing up in Cambridge and hating a life scripted by other people
(15:04) The Norman Borlaug story that convinced him to bet on tech
(20:14) Convincing Curtis to leave Google and co-found a company
(24:55) Playing StarCraft until 2am while pretending to build the startup
(29:04) The exact test for knowing when to kill a startup
(32:30) Why half a founding team's time should go to customers, not code
(35:02) The identity crisis of going from founder to CEO of 800 people
(40:35) Burning the boats on the old Amplitude to go all in on AI
(42:33) Wave: the AI engine that rewrites products using their own data
(48:49) Why insecurity, not confidence, drives the most ambitious operators
(56:01) Betting on his partner Anne and being "single until Series B"
(1:05:00) Outro

Follow Spenser

LinkedIn: https://www.linkedin.com/in/spenserskates
X: https://x.com/spenserskates

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What is The Luba Show?

Conversations with the human behind the ambition.