The STRONG Roofer™ w/ Adam Bensman

If you’re not closing enough roofing sales, your pitch might not be the problem.

You may simply be talking too much.

Years ago, I shadowed a roofing salesperson outside Austin, Texas.

He delivered every slide of his presentation perfectly.

Then he left without the sale.

The reason was obvious:

He never listened.

Most sales training focuses on what to say. But the best salespeople know how to uncover what homeowners actually want before making a recommendation.

That’s why I created the PAUSE framework.

Watch this new video to learn:

-The open-ended questions that uncover what really matters
-One simple follow-up that gets homeowners to share more
-How to earn the right to make a personalized recommendation

Stop word-vomiting the same pitch to every homeowner. 

P.S. Want to develop stronger salespeople? Join me and fellow growth-focused contractors inside the Roofing STRONG Alliance™ community: https://rsa.pro/

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Join The Roofing STRONG Alliance by TAMKO™ (RSA): https://rsa.pro/
Exclusively available to The TAMKO Edge® Certified Contractors at no additional cost.

FREE Starter Membership (RSA): https://rsa.pro/free

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The views and opinions expressed are based on Adam's long tenure and personal experiences as a roofing service consultant prior to coming to TAMKO. As such, his views are intended for general informational purposes only and should not be considered professional advice regarding insurance, financing, legal matters, compliance, or business transactions. Communication techniques demonstrated are intended solely to help contractors better understand and serve homeowners — not to encourage manipulative, deceptive, or high-pressure sales practices. Contractors must ensure their sales and business practices comply with all applicable federal, state, and local laws, including consumer protection, telemarketing, lending, and employment laws. Viewers are encouraged to consult qualified professionals before applying these concepts or making any decisions related to their business operations. TAMKO does not guarantee any sales, markups, margins, or profits.

Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO Building Products LLC makes no representations or warranties regarding its accuracy, completeness, or applicability to current products, programs, or operations.

What is The STRONG Roofer™ w/ Adam Bensman?

“Because your company is only as STRONG as you are.”

Forward-thinking roofers tune in to get help building STRONG companies, sales teams, leaders, systems, marketing, relationships, culture, and financials.

Whether you own a own a roofing company, manage one, or sell roofs - subscribe to the channel for content that will help you:

1) Close even more roofing sales.
2) Adapt to new roofing industry trends and changes.
3) Take control of your roofing marketing and lead generation.
4) Improve D2D roofing sales.
5) Build the roofing company of tomorrow.

Hosted by Adam Bensman
- Started in D2D roofing sales in 2011
- Former Roofing Company COO (multi-state)
- Creator of the Roof Strategist Sales System (used nationwide for retail + storm)
- Founder of The Roofing STRONG Alliance by TAMKO™ (formerly known as the Roofing & Solar Reform Alliance)
- Author of the #1 Best-Selling Book: The Roofing Sales Survival Guide: Beat the Odds, Overcome Yourself, and Win Big

Content produced on or before 5/13/26 was previously produced by The Roof Strategist, TAMKO makes no representations or warranties regarding the content.