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Are you ready? Ready for what?

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Oh wait, are we, we're doing it? Are we doing the show?

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I've got just one question for you. What time is it?

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What time is it?

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The only live news podcast about

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podcasting from the stage.

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The only live news podcast about

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podcasting from the stage.

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The only live news podcast about podcasting from the

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stage. I've got an incredibly special guest joining me today, Brian

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Ortega. Brian, welcome to the show. Thanks for having me,

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Jeff. I'm very excited to be a part of this

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awesome Poduty and the news

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broadcast. It almost rolls right off the tongue. It's hard to imagine

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that you're not even saying it.

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Brian, tell us a little bit about yourself. We were having a little witty pre

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show banter where just an impressive automotive

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career, a 12 year career already. But some of the things

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you accomplished at where you work in Valley Hi Toyota. Maybe

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we'll cut in a little commercial right here. But tell us a little bit about

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Brian Ortega and some of the things you do in automotive. Hey, what's going

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on guys? I'm Brian Ortega from California,

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home of the World Series champ, Los Angeles Dodgers.

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I've been like Jeff said, I've been at Valley Hi Toyota for about

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12, 13 years and just

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took Valley High Kia, kind of doing the creative stuff there as well

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last year. So some interesting times. We do a

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lot of things, community events. Actually this Monday I'll be

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picking up some turkeys and delivering to a homeless shelter

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and you know, just always trying to come up with some creative content

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that's not boring. You know, we both work in

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automotive. It's kind of how we've connected over the years and we've shared the stage

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a few times and just had always having a good time,

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always joking, always riffing off each other and you

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know, trying to push. I don't know if we push each other, but we share

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ideas a lot of times like, hey, how'd you do this? How'd you do that?

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And it's. Automotive is a great community for

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networking and, and just meeting other people and we're part of a

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great community that, that shares ideas and if, if you have a problem,

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you know, chances are somebody's going to pop in and help you. And that's, that's

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really the automotive community that we're part of. Yeah,

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it's, it's really cool, you know, and we have our, you know, Nathaniel

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Grecklick who's you know, one of the, the top, the big three like us,

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within us and, and then we are able to, you know, we

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have a whole different community where we all, like you said, share ideas,

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come and banter, maybe push each

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other to strive even harder to

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produce some great stuff. So awesome. We've got some

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stories coming your way, and we started this podcast as a way to, you know,

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bring people together and talk about what's happening in the world

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of live podcasting. And o', Brien with some of our stage experience,

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some of our speaking experiences, I think we got six great stories in here. I

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even snuck in one automotive one. But we started this podcast

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because these events are happening. They're happening all over the country, all over the world,

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and they're probably happening in your backyard. You may even not even be aware

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of it. This is our 31st episode already,

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and if I tell you we have six stories in every show, that's

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180 stories about live podcasting that we've covered

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in the last, what, four or five months that we've been on the air here.

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And it's not growing. It's getting faster and faster.

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I have a backlog of stories that we can't even get to. I started

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publishing them where people were talking about the future of podcasting as live.

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And I'm just so proud to be a part of this, showcase, this theater

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what's possible, but not only show you what we're doing here in Pittsburgh,

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but show you that this is possible in your own backyard.

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There's bars and libraries and restaurants

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and small community centers that are looking for activities.

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And if you have a podcast or you have some sort of entertainment

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mindset, there's a place for you, I think, to perform wherever you're

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at. And now, without

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further ado, let me grab the clicker. Let's get into

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that first story. We got three

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Amigos, three grand and three kids to Disney,

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Cork City's fan favorite show. The Other Three Amigos podcast

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proved that live podcasting can move mountains, raising

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over €3,000

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at their first ever live event and sending three sick kids to

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Disneyland parks. Held at Metropole Hotel before the

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FAI cup final, the night brought supporters together

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for laughs, football talk, and pure community spirit.

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The charity's chairman said the donations will fully fund three kids trips next

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year. And the podcasters say this is just the beginning of more

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charity collaborations. It's the perfect example how passionate

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fan base plus an in person experience can create a

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real, measurable impact. And this is one of those stories

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that almost right out of our playbook. Like, we love

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live events. We think live events elevate podcast shows. But

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here's podcasters. These three amigos that brought a community

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together to do something good for the community. They had

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a little fundraiser and they were just able to have an

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amazing night and experience that you can't get when you just download an MP3

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file to listen to a podcast. You're able to I think experience this in

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real time and have this community style

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event where you're doing good, you're giving back. What were

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some of your takeaways, Brian? Well, I'm just interested

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to see where they're from calling themselves amigos. But

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it's not Mexico, that's for sure. And if it

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was in America, I don't know if 3,000, what

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euros or maybe equals to maybe 4,000

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if in California that get them to, to

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Disneyland. But that's the point, right? Yeah, I think

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he gets one kid into Disney for $3,000.

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Exactly. But you know what, it just goes to show, you know

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when you put community together with, with the purpose,

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I mean sky's the limit on what you can do and if you can

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get buy in from, from locals and just build a

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collaboration, I mean it's, it's, it's good because it's, it's a win

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win type of situation. Yeah, you get to get out

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of a house, your money that you paid for the ticket gets to go towards

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something that's very important that gives an experience to a kid that may

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not get that experience. And you're with people who also

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care about the community. You're fill, you're part of an audience of

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charitable people who care about these causes and

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you get them. You actually get, you get to get out of your house, get

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off the doom scrolling and sit with people

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in your, in your neighborhood, in your community. That's just a great way I think

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to bring people together and, and to do something good.

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I, I really think this is, is going to be a model,

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you know, to, to get people out there in, in

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for a purpose and to do great things. So yeah,

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kudos to them. It's a, it's a great idea.

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Awesome. Let's go to story

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number two. If you host it, they will come and they'll

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bring friends. This comes to us from Frank

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Rassiopi on Medium. A massive roundup of

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live podcast success stories is putting one myth to

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Reese to rest. You don't need a giant audience

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to pack a room. Just a great concept and the courage to try

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it. From the horror comedy show, another effing horror

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podcast. Selling out spooky weekend events to speak

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fests, turning Funeral museums into podcast

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playgrounds to massive arena shows like kill Tony

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and Dimension 20 dominating Madison Square Garden's calendar.

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Live podcasting has officially gone mainstream. Even

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small indie shows are thriving at hotels, nightclubs and

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conventions, proving that niche or niche topics can

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attract super fans who become long term listeners.

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With milestone tours, crossover events, and ticket prices

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climbing as high as $500, the

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message is clear. Live podcasting isn't just viable,

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it's one of the fastest ways to grow an audience in

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2025. We'll let you take this one first,

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Brian. Wow. I watched that

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Kill Tony on, on Netflix. And for them to

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fill a stadium, you know, with

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a bunch of people, it's, it's huge. Right? Because it's, it's

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now like live ComicCon, right? You're, now, you're doing some,

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some things with a, a particular niche audience. I don't know what

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niche. Niche. Where are we gonna go? I don't know.

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Yeah, but I think that's a great idea. I mean, there's, there's, it's a cultural

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shift, right? And, and we're kind of seeing that this is

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super normal. What's the other one with Jason Baitman and, and

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those guys? Smartless. Smartless, yeah. And they're,

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they're traveling around and you have

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everybody sitting in the audience and, and partaking in a podcast.

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It's crazy. Yeah, they did, they did a tour. I think they even have an,

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a Hulu documentary about their first tour for Smart List. And

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we did a story a couple weeks ago. They're coming to the Hollywood bowl,

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which I think is close. Yeah, I saw that. Yeah, I think I'm gonna go.

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I think I'm gonna attend that. That'd be great. And,

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and one of the things that we talk about here is when you see a

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podcast live, you get a whole nother perspective about that

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show. You get to see how they react to their fans, how they react

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in the moment, how they think about questions they're asked. You don't

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see any of that when you just listen to a podcast passively in the

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background or on your morning commute, you really

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get a whole new level of understanding and appreciation

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being in the room with them. You may listen to it and feel like you're

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in the room, but when you're actually in the room, it becomes so

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surreal. Like I am sharing this moment with these people,

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creating this one of a kind entertainment experience

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that'll never be recreated again to be in a live podcast.

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They don't do that show next week. They do a Whole new show. So you

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get to experience history. You get to experience one moment in time with

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that show. It, I think it just brings you closer to those

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hosts. Well, and the fact that, I mean, we started you were looking

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at the grand scale, but if we're going to talk about, like yours is the

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perfect example, it's somewhere that's small, that's, you

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know, cozy. And I mean, if they're taking

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nightclubs or, or, you know, coffee houses or something like that,

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and then you're bringing like minded individuals in there to,

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you know, to participate. Yeah, you're, like you said, it's, it's totally

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different every single time. It's not like you're watching a, an

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actual event or something that's been staged, like whatever they're working

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on. It's, it's in real time. Yeah, you get to see

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the art created in the, in the moment. And it's. And not even though my

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business model is similar to comedy clubs, a comedian

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is working on new material all the time and trying new things out, but they're

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going to refine an act over the course of many, many nights,

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and that act becomes more and more part of their show.

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Podcasting is in the same model where we have these clubs now, like

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the Paduti Podcast Theater. But when you see that show,

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like Brian said, it's only that moment, it's

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only that episode and it's, it's a different

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thing. Like it's not, you're not going to see that again. If you go follow

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them on the road to Cleveland or Baltimore, that's going to be a completely

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different show again. So the live podcasting is just such

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this unique art form that's really gaining traction

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mainstream. I mean, this might give me an

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idea to do something because I've talked to

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management about doing something because we're always talking sports and you

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know, we do the fantasy stuff and why not do a podcast

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at the dealership? I mean, we got some space.

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We didn't have some cars for a while for the Toyota, if you guys

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know, you know, but you got some space there. And

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we definitely do some type of podcast. I mean, we do our car

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giveaway and actually I've done that before where we've, we've

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invited some finalists to the dealership and

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this was years ago, but in the similar vein, they're

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could be something done like this. Definitely. Yeah. You could bring

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in Ohtani and his translator and talk about sports

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betting. There it is.

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There's the jealousy from a Pittsburgh Pirates fan. There's A Pirates

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fan who hasn't had a super or we

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haven't even had a chance to go to the world series since 91. So yeah,

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really, I'm just bitter and old and jealous.

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So let's see if this next story gets us in a little bit of trouble.

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We're going to Life After Cars

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starts with a live show. The hit podcast the War on

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Cars took its message on the road, ironically

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to San Diego last Sunday for a live show at the Adams

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Avenue Theater celebrating the release of their new book, Life

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After Cars. Hosted by Bike San Diego and the

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Bicycle Coalition of San Diego county, the event doubles

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as a fundraiser to support safer, more accessible car free and car

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like transportation in the city. With a 5pm bar

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opening and a room full of urbanists, bike advocates and

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city planning fans, it's poised to be both a community

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meetup and a rally for rethinking how cities move.

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All proceeds go towards making San Diego a better place

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to travel without four wheels. Now this

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one's a little ironic coming, isn't it? Right. Let's

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drive to San Diego and talk about not

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driving. So yeah, yeah. Obviously, Brian, I have a little

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bit of a skewed perspective of being car centric, but

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that's just also the layout of America. It is a car

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centric place. On the flip side, we talk about

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getting out of your house, getting off the phone and coming to events like this

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at the podcast theater or going to see a comedian or a music act

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and doing things that aren't always car related.

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And I think in this case having a safer space for even kids

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to ride bikes. Especially with the rise of E bikes. E

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bikes are getting out of control. Kids are getting injured

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and riding them in ways that they shouldn't. But I don't think

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it's out of the realm for a community to have a conversation about how can

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we do activities in a safer place, in a safer manner. How

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can we coexist with cars and still be able to, you know, ride our bike

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down the street to the grocery store? You know, how do we do that in

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a safer manner? I think it's a fair conversation to have.

250
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Oh, especially, especially in San Diego.

251
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Yeah. I mean, it's probably one of the most

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beautiful places in the US Is San Diego.

253
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But yeah, definitely. So it's interesting, right,

254
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because you have this event where you're launching a, a book

255
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and then they're partaking in some libations

256
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and, you know, all the proceeds are going towards that.

257
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So another one of those things where it's Just not about

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building a brand. It's like an engine. Right. Like it, it's

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driving other things where one week it's, it's a bike,

260
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you know, and the next it's maybe some community activity and

261
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then you're releasing a book and so it can definitely spread out

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from there. Yeah, we've seen this a couple times in the last couple

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weeks where if you are releasing another product, in this case it's a book.

264
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A lot of times you would go on morning radio or morning

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television shows and get interviewed about your book. But what we're starting to

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see is the writers and authors of this book, of these books,

267
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they're starting to create immersive events. And this one is because they

268
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have a podcast as well, the War on Cars. They're going around

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and setting up live event nights where they're going to record their

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podcast and it's coinciding with the launch of

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their book. So this live event is also a way to

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promote and get their book in front of people.

273
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Yeah, if you're teaming up with local organizations or

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other businesses, I mean, it's just a great model. When we

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do, for instance, our, our car giveaways, I'll get

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local businesses to donate and then we, we announce

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the winners live. So we

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lead up to it and during the broadcast people

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are able to win like pizzas or, you know, or

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some food or free car wash or things like that. And

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I mean, so it's a win, win, win. Right? The, the business gets its name

282
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out there, somebody wins a car and then we're, we're

283
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facilitating that. So it's a, it's a great concept.

284
00:18:11,510 --> 00:18:15,150
Yeah, it's a great way of tying the community and your event too, with giving

285
00:18:15,150 --> 00:18:18,950
away a car is the grand finale. But you have all these little things leading

286
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up to it. I think you do live streams even prior to the giveaway

287
00:18:23,350 --> 00:18:27,190
where you're really promoting it and teasing it up. Yeah, I won't tease that up,

288
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but it's been few and far between right now, just, you

289
00:18:30,910 --> 00:18:34,650
know, wearing so many hats. But yeah, yeah, it's definitely something that people

290
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anticipate. So a podcast type of

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event and you get people to get your product and whether it's new

292
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swag or things like that, it's a, it's a way for, for everybody to come

293
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out and participate. Awesome. Well, speaking of coming

294
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out and participating, our next stories from

295
00:18:53,250 --> 00:18:56,810
gallery audio to theater phenomenon. The

296
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Minneapolis Institute of Art turned its modest podcast the

297
00:19:00,450 --> 00:19:04,280
Object into a sold out theatrical event by doing what

298
00:19:04,280 --> 00:19:08,000
most museums Struggle with leaning into creativity,

299
00:19:08,000 --> 00:19:11,400
personality, and full on edutainment. After

300
00:19:11,400 --> 00:19:14,960
realizing early attempts at talking into a mic in a

301
00:19:14,960 --> 00:19:18,280
gallery were dead on arrival, writer Tim

302
00:19:18,280 --> 00:19:22,000
Gring rebuilt the podcast as an immersive

303
00:19:22,000 --> 00:19:25,760
narrative series. And years later, the museum finally

304
00:19:25,760 --> 00:19:29,080
asked the big question, could this work? On stage,

305
00:19:29,670 --> 00:19:33,150
the answer was a resounding yes. With celebrity

306
00:19:33,150 --> 00:19:36,950
guests, audience quizzes, theatrical moments, and nearly 300

307
00:19:36,950 --> 00:19:40,350
seats filled for its Dolly episode, the

308
00:19:40,350 --> 00:19:44,030
Object Live transformed a quiet audio show into a

309
00:19:44,030 --> 00:19:47,750
cultural happening. The secret collaboration

310
00:19:47,750 --> 00:19:51,350
across departments, free admission to build superfans,

311
00:19:51,670 --> 00:19:55,190
and the bold idea that museums should surprise people,

312
00:19:55,910 --> 00:19:59,550
not bore them. And I first saw this and I was, what a

313
00:19:59,550 --> 00:20:03,270
great way to bring museums alive. Almost like Night at the Museum.

314
00:20:03,430 --> 00:20:07,230
The. The movie where you're going in and it comes

315
00:20:07,230 --> 00:20:10,830
to life, you're hearing these stories, you're seeing a museum. A museum at night is

316
00:20:10,830 --> 00:20:14,630
already a very interesting place to be. If you've ever had the chance to just

317
00:20:14,630 --> 00:20:18,470
see museums in the dark, it is a whole different experience.

318
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But now lay in a free event with community,

319
00:20:22,510 --> 00:20:25,710
free admission to the community and these storytelling

320
00:20:25,950 --> 00:20:29,390
events, I, I think you just get a whole new experience and

321
00:20:29,390 --> 00:20:32,510
perspective about museums. Yeah, I mean,

322
00:20:33,070 --> 00:20:36,750
who would have th Right. Because the only time, like you

323
00:20:36,750 --> 00:20:40,470
really go to museum, I mean, to be honest, you know, it's been a

324
00:20:40,470 --> 00:20:44,150
while for me, but you know, going for field trips and like that

325
00:20:44,150 --> 00:20:47,910
from school. But to turn the museum, I mean, they admitted

326
00:20:47,910 --> 00:20:51,510
it, it was, you know, fairly boring. You know, it's a, it's a one facing

327
00:20:51,510 --> 00:20:54,870
thing. But for it to turn into a podcast and

328
00:20:55,430 --> 00:20:59,230
bring people out and for a, you know, real

329
00:20:59,230 --> 00:21:02,989
experience and like it said, edutainment. Right. You're entertaining

330
00:21:02,989 --> 00:21:06,390
them, but you're also educating them at the same time. That's.

331
00:21:07,270 --> 00:21:11,110
It's a, it's a great idea for sure. Yeah. If you have the space, you

332
00:21:11,110 --> 00:21:14,890
got 300 seats to fill, you have a free event and

333
00:21:14,890 --> 00:21:18,650
you. I don't think Dolly could get 300 people out to an

334
00:21:18,650 --> 00:21:22,450
event if he was alive. Well, they did. And it

335
00:21:22,450 --> 00:21:26,170
was a packed house. And in Minneapolis too. It wasn't even wintertime yet,

336
00:21:26,170 --> 00:21:30,010
so, you know, people were going in their free will, not even trying

337
00:21:30,010 --> 00:21:33,850
to escape the cold. Yeah, I mean, I wonder what type of snacks

338
00:21:33,850 --> 00:21:37,650
they had because. That'S the deal breaker.

339
00:21:38,610 --> 00:21:42,440
What are you serving? Is the nacho bar open tonight? I

340
00:21:42,440 --> 00:21:45,960
wanted to get a hot pretzel. Yeah. Some of that

341
00:21:45,960 --> 00:21:49,640
cheese, maybe like a. Dripping clock cookie,

342
00:21:49,640 --> 00:21:53,080
you know, something like that. I don't know. We have a place out here called

343
00:21:53,080 --> 00:21:56,799
Eaton park and they do smiley face cookies. I bet they could do that.

344
00:21:56,799 --> 00:22:00,120
Which are just round sugar cookies with two dots and a mouth.

345
00:22:00,440 --> 00:22:04,160
And they could do a Salvador Dali melting face cookie

346
00:22:04,160 --> 00:22:07,720
would be awesome. Definitely. Yeah, you're welcome.

347
00:22:08,380 --> 00:22:11,980
Lets go international. We're going to Creator Week in Macau

348
00:22:12,220 --> 00:22:15,900
where the Internet meets real life. Creator Week Macau

349
00:22:15,900 --> 00:22:19,500
2025 transformed the entire city into a creator

350
00:22:19,500 --> 00:22:23,060
powered festival where business, culture and creativity

351
00:22:23,060 --> 00:22:26,780
collided for five days straight with influencers,

352
00:22:26,780 --> 00:22:30,500
filmmakers, digital entrepreneurs and marketing giants from Google,

353
00:22:30,500 --> 00:22:34,260
Meta and Mr. Beast Network. The event positioned

354
00:22:34,260 --> 00:22:38,040
creativity as the new global currency and Macau

355
00:22:38,040 --> 00:22:41,680
as a major creative hub. Beyond conference halls, international

356
00:22:41,920 --> 00:22:45,600
creators learned with local ambassadors to explore heritage

357
00:22:45,600 --> 00:22:49,200
streets, film collaborations and produce a flood of short

358
00:22:49,200 --> 00:22:52,880
form content that showcased the city as a living studio.

359
00:22:53,680 --> 00:22:57,120
Between wellness workshops, hands on creative training,

360
00:22:57,440 --> 00:23:01,200
live podcasting, recordings and nightly performances,

361
00:23:01,280 --> 00:23:04,740
Creator Week wasn't just a conference. It was a full scale

362
00:23:04,740 --> 00:23:07,820
cultural exchange, proving that the future of the creator economy

363
00:23:08,380 --> 00:23:11,660
is experiential, cross cultural and

364
00:23:12,140 --> 00:23:15,980
deeply human. Yeah, why don't you

365
00:23:15,980 --> 00:23:19,619
go to this in Macau? Geez, I gotta renew my

366
00:23:19,619 --> 00:23:22,860
passport. I'm in the process of going through. I let it, I let it lapse.

367
00:23:23,340 --> 00:23:27,180
Yeah, I'm in the same boat there. But man, this is what

368
00:23:27,260 --> 00:23:31,020
Gary Vaynerchuk's been saying, you know, the whole time, right? They, that

369
00:23:31,020 --> 00:23:34,620
creators are, are the currency. And the fact that a

370
00:23:34,620 --> 00:23:38,460
whole basic country turned, or the city turned

371
00:23:38,460 --> 00:23:42,140
it into Creator Week. I mean, just imagine how

372
00:23:42,140 --> 00:23:45,420
much content is coming out of there and you know, the,

373
00:23:45,740 --> 00:23:49,180
the relationships that are being built. Especially you know, you got

374
00:23:49,660 --> 00:23:53,180
Meta and who else was there?

375
00:23:53,900 --> 00:23:57,180
You got Google, Mr. Beast Network, Mr. Beast,

376
00:23:57,260 --> 00:23:59,980
Gez. All right, that's a trifecta right there.

377
00:24:01,580 --> 00:24:05,380
And that's one of the things we've been noticing. If you invite these creators, they're

378
00:24:05,380 --> 00:24:09,180
probably talking about it leading up to the event, then they're probably

379
00:24:09,420 --> 00:24:13,060
live streaming, taking photos while they're at the event and then

380
00:24:13,060 --> 00:24:16,900
they're probably talking about it after the event. So if you're hosting

381
00:24:16,900 --> 00:24:20,220
an event, a meetup, something around your community,

382
00:24:20,940 --> 00:24:24,300
invite the people who are influencing that community and

383
00:24:24,860 --> 00:24:28,600
you can multiply the reach that your message will get. Because

384
00:24:28,680 --> 00:24:32,200
these influencers, podcasters, need content all the time.

385
00:24:32,600 --> 00:24:36,320
And if you provide them and feed their lips for leading up during

386
00:24:36,320 --> 00:24:39,960
and after, you now have a promotion team working for your event,

387
00:24:40,200 --> 00:24:43,480
that can only build momentum for your next year.

388
00:24:45,320 --> 00:24:49,160
I mean, in all honesty, us as

389
00:24:49,240 --> 00:24:52,960
working in the dealership community, I mean,

390
00:24:52,960 --> 00:24:56,440
I think I would rather do something like this than send out a

391
00:24:56,740 --> 00:25:00,540
mailer. You know, you're going to spend that much money, you know, pay a

392
00:25:00,540 --> 00:25:03,860
couple local influencers to promote an event.

393
00:25:04,180 --> 00:25:07,980
And I've, and to bring that up, I've done that with a couple

394
00:25:07,980 --> 00:25:11,660
of the car giveaways. We have a, a few little influencers in

395
00:25:11,660 --> 00:25:14,820
our community and teamed up with them and

396
00:25:15,700 --> 00:25:18,820
kind of got the word out. You know, one year we did a tik tok

397
00:25:18,820 --> 00:25:22,390
dance challenge. Another year it was a like

398
00:25:22,390 --> 00:25:26,150
somebody that eats food and she promoted, she had a nice

399
00:25:26,150 --> 00:25:29,670
YouTube channel and even before that. So it's

400
00:25:29,670 --> 00:25:33,310
definitely a way to get the word out to a different audience. Right.

401
00:25:34,510 --> 00:25:38,190
I'm no spring chicken, so I, I don't tailor,

402
00:25:38,270 --> 00:25:41,990
you know, I have a Facebook kind of audience where we're

403
00:25:41,990 --> 00:25:45,790
trying to get to a Instagram, tick tock, new generation

404
00:25:45,790 --> 00:25:47,710
type PM of people.

405
00:25:50,350 --> 00:25:52,190
Did you ever do the Harlem Shake?

406
00:25:54,990 --> 00:25:58,390
No, no, we did the

407
00:25:58,390 --> 00:26:00,830
Tebow. We did the Tebow Challenge.

408
00:26:02,510 --> 00:26:06,190
And you know, as part of this being creative, you

409
00:26:06,190 --> 00:26:09,310
having creators there, promoting the event, documenting the event,

410
00:26:09,950 --> 00:26:13,790
one of the things that this event had that they featured as part of

411
00:26:13,790 --> 00:26:17,420
the entertainment were live podcast recording. So

412
00:26:17,500 --> 00:26:20,980
you know, keep note, if you're in a certain industry and you have a

413
00:26:20,980 --> 00:26:24,300
podcast about that industry, there are probably conventions,

414
00:26:24,300 --> 00:26:27,260
meetups, groups that are looking for

415
00:26:27,340 --> 00:26:31,180
entertainment and those conventions are more and more turning towards

416
00:26:31,820 --> 00:26:35,500
live podcasting as part of the entertainment of

417
00:26:35,500 --> 00:26:39,340
that convention. So keep that in mind. You reach out to these

418
00:26:39,340 --> 00:26:43,110
conventions that are in your, in your niche niche and talk

419
00:26:43,110 --> 00:26:46,630
to them and offer your services, say, hey, I can do a live podcast. I'd

420
00:26:46,630 --> 00:26:50,150
love to be on the floor. You may get a pass, you may get

421
00:26:50,310 --> 00:26:54,150
even some travel accommodations to have you there as

422
00:26:54,150 --> 00:26:57,910
part of the event. So don't discount doing your

423
00:26:57,910 --> 00:27:00,470
podcast at events that are in your industry.

424
00:27:02,150 --> 00:27:05,950
Yeah, definitely. And, or find a place like PTI and

425
00:27:05,950 --> 00:27:09,640
you know, there you go. Let's go to

426
00:27:09,640 --> 00:27:12,640
our last story already. Can you believe it?

427
00:27:13,200 --> 00:27:17,000
We're going to the guitar podcasters who turned

428
00:27:17,000 --> 00:27:20,640
their studio into a stage. A guitar school in

429
00:27:20,640 --> 00:27:24,360
northern England gave us one of the most honest behind the scenes accounts of

430
00:27:24,360 --> 00:27:27,840
doing a live podcast. Walking through everything from gear

431
00:27:27,840 --> 00:27:31,240
chaos to audience magic, the Kirklees

432
00:27:31,240 --> 00:27:34,990
Guitar School podcast, backed by a thriving 4,000

433
00:27:34,990 --> 00:27:38,350
member Facebook community and busy in person music school

434
00:27:38,830 --> 00:27:42,630
decided to take their show on stage, recreating their entire

435
00:27:42,630 --> 00:27:46,030
studio set and recording two episodes for a live

436
00:27:46,190 --> 00:27:49,470
paying audience. From hauling amps they call

437
00:27:49,630 --> 00:27:53,350
tone hedge, to routing audio from rodecasters

438
00:27:53,350 --> 00:27:56,990
and interfaces into a pa, to handling guitars, nerves

439
00:27:56,990 --> 00:28:00,660
and handwritten audience questions, the host discovered that even

440
00:28:00,660 --> 00:28:04,260
a Modest sized show can motivate fans to travel hundreds of miles,

441
00:28:04,740 --> 00:28:08,420
even as far as Spain, just to be in the room. Their

442
00:28:08,420 --> 00:28:11,860
big lesson. A live podcast isn't perfect, but it's

443
00:28:11,860 --> 00:28:15,220
powerful, humbling, and absolutely worth doing again.

444
00:28:17,460 --> 00:28:20,900
This one was one of those ones where, you know,

445
00:28:21,300 --> 00:28:24,980
we're talking about, you hear me talk about this for 30 other episodes, six stories

446
00:28:24,980 --> 00:28:28,730
a week, and what, what goes into making that happen. And

447
00:28:28,730 --> 00:28:32,450
they showed you loading the gear in the car and, and setting things up at

448
00:28:32,450 --> 00:28:36,250
the podcast space where they were going to do the show. And

449
00:28:36,250 --> 00:28:40,090
this is just proof that your podcast can be anywhere. It doesn't

450
00:28:40,090 --> 00:28:43,850
have to be in your mom's basement or your home studio. You can get out

451
00:28:43,850 --> 00:28:47,530
of the house and take your podcast on the road, no matter what

452
00:28:47,530 --> 00:28:50,770
it's about. Well, to be able to get that many

453
00:28:51,010 --> 00:28:54,650
people, you know, it just shows that it's, it's your community,

454
00:28:54,810 --> 00:28:58,610
right? Just, you don't need to have a million followers. You can

455
00:28:58,610 --> 00:29:02,170
just have those few that are dedicated and devoted

456
00:29:02,490 --> 00:29:06,290
to a particular, you know, in this instance, you know,

457
00:29:06,290 --> 00:29:10,050
with the music and I don't know how good that music sounded, but

458
00:29:10,050 --> 00:29:13,770
if you can get somebody to fly from

459
00:29:13,770 --> 00:29:17,610
Spain to, to attend a podcast, I mean, that

460
00:29:17,610 --> 00:29:21,440
just shows that you're, that your community is, is thriving and then

461
00:29:21,440 --> 00:29:25,000
you guys have some devoted fans. So that's great.

462
00:29:25,480 --> 00:29:29,320
Yeah, I love the, the DIY mentality. I'm a, I'm an old skateboarder, old

463
00:29:29,320 --> 00:29:33,120
punk rock guy. So, like, DIY is kind of the belief

464
00:29:33,120 --> 00:29:36,920
of everything I do is, hey, okay, yeah, there are things or services

465
00:29:36,920 --> 00:29:39,960
that do that. But what if you figured out how to do it yourself? And

466
00:29:40,440 --> 00:29:43,640
these people, these two podcasters who took their show on the road,

467
00:29:44,040 --> 00:29:47,820
they didn't know, you know, they, they figured it out. They loaded up the car,

468
00:29:48,060 --> 00:29:51,740
they committed to the gig, they showed up, they, they carried

469
00:29:51,740 --> 00:29:55,260
Tone Hedge up the stairs to set up the amps

470
00:29:55,420 --> 00:29:58,980
and they just did it. They went out into the community, into their

471
00:29:58,980 --> 00:30:02,820
neighborhood and put on a live show with paying guests. I don't know if

472
00:30:02,820 --> 00:30:06,620
you caught that part of the story, but they also got paid to

473
00:30:06,620 --> 00:30:10,060
record their podcast, which is the unsung hero

474
00:30:10,300 --> 00:30:12,700
of doing these small independent shows.

475
00:30:14,280 --> 00:30:17,960
Yeah, there's a fact, but I don't. Tonehenge. That's kind of

476
00:30:17,960 --> 00:30:21,760
cheesy. But hey, I could just imagine the, the people

477
00:30:21,760 --> 00:30:24,600
who attended. That's a shout out to them

478
00:30:25,240 --> 00:30:28,680
in, in England. Awesome.

479
00:30:28,920 --> 00:30:31,640
Serving tea and crumpets and whatnot. So.

480
00:30:32,920 --> 00:30:36,680
Well, Brian Ortega creating international incidents, which

481
00:30:36,680 --> 00:30:40,320
means it's Time for the plugs. Brian Ortega. Tell

482
00:30:40,320 --> 00:30:43,990
us what, where people can connect with you, meet up and book you

483
00:30:43,990 --> 00:30:47,830
for their stage. Oh, wow. Yeah, just I'm

484
00:30:47,830 --> 00:30:51,510
very active

485
00:30:51,510 --> 00:30:55,110
on LinkedIn. I post a lot of the content that we

486
00:30:55,110 --> 00:30:57,990
create at the dealership throughout the years.

487
00:30:58,710 --> 00:31:02,430
And it just goes to show, you know, you can

488
00:31:02,430 --> 00:31:05,670
make some evergreen stuff, something that, that lasts and then you can

489
00:31:05,990 --> 00:31:09,780
find new audiences. So definitely. Or you can go to brianj.

490
00:31:09,780 --> 00:31:13,460
Ortega.com I post a lot of the things that we have there in

491
00:31:13,620 --> 00:31:17,420
to one area, so definitely go there. There's a way that

492
00:31:17,420 --> 00:31:20,500
you can, you know, book me on there as well. So keep in contact.

493
00:31:22,420 --> 00:31:25,580
We will do that. I'll have Brian's links in the show notes along with all

494
00:31:25,580 --> 00:31:28,980
the links to all the stories we talked about. It's important. If you want to

495
00:31:28,980 --> 00:31:32,580
see the sources that we're using, go click those links. Support

496
00:31:32,580 --> 00:31:36,270
those people who are writing the articles. We're just kind of aggregating them to

497
00:31:36,270 --> 00:31:39,950
really showcase their talents, their podcasting talents and

498
00:31:39,950 --> 00:31:43,230
to get a show for people who are interested in live podcasting,

499
00:31:43,630 --> 00:31:47,390
which means, hold tight, we're going to my plugs.

500
00:31:47,390 --> 00:31:51,070
I've got Podutyi shirts, four colors, five sizes,

501
00:31:51,230 --> 00:31:54,230
$10. Just want to get them out there. I love seeing it. If I run

502
00:31:54,230 --> 00:31:57,830
into somebody in the community wearing a Poduty shirt, it puts the biggest smile on

503
00:31:57,830 --> 00:32:01,400
my head, on my face. We got arriving today.

504
00:32:03,400 --> 00:32:07,120
New hats are arriving today. They got do guests. Do

505
00:32:07,120 --> 00:32:10,760
guests get someone on a scare. Over here, Guests will receive a little gift

506
00:32:10,760 --> 00:32:13,200
pack. And also check out

507
00:32:13,200 --> 00:32:16,960
news.poduty.com because Brian now is part of Poduty

508
00:32:16,960 --> 00:32:20,760
and the Crew. There is a landing page of all the past guests with their

509
00:32:20,760 --> 00:32:24,600
links and their social media profiles in a short description

510
00:32:24,600 --> 00:32:27,950
that I try to make relevant. We've got some

511
00:32:27,950 --> 00:32:31,430
upcoming shows. We've got the Learn to podcast class.

512
00:32:31,430 --> 00:32:34,790
December 6th, 25 bucks. It's a three hour immersive,

513
00:32:35,190 --> 00:32:38,790
very basic, very introduction to podcast. I will

514
00:32:38,790 --> 00:32:42,550
teach you everything you've ever wanted to know about podcasting, but maybe you didn't even

515
00:32:42,550 --> 00:32:46,070
know what to ask. Like, how do I record? How do I get an MP3

516
00:32:46,070 --> 00:32:49,710
file? How do I distribute an MP3 file? We go all the way

517
00:32:49,710 --> 00:32:53,270
down to the very basics. And by the end of the three hours, you should

518
00:32:53,270 --> 00:32:55,910
have the confidence to hit record on your first episode.

519
00:32:57,580 --> 00:33:01,100
And following that, you can still hang out with me. I buy dinner and

520
00:33:01,100 --> 00:33:04,460
drinks for everybody. The Pittsburgh podcast meetup December 6th

521
00:33:04,700 --> 00:33:08,420
starts at 6pm in person. There's a live stream at 7. It's

522
00:33:08,420 --> 00:33:12,220
free for everybody. We're just trying to connect and network with podcasters to

523
00:33:12,220 --> 00:33:15,100
bring you to the stage. We want to get you on this stage, doing your

524
00:33:15,100 --> 00:33:18,620
show. It's totally free and you get a belly full of carbs.

525
00:33:19,260 --> 00:33:22,900
We've got the Black Friday Comedy Showcase with Davin

526
00:33:22,900 --> 00:33:26,740
Magwood. We've got five comedians taking the stage for the first time ever

527
00:33:26,820 --> 00:33:30,380
the night after Thanksgiving. It's a blast. $10 tickets,

528
00:33:30,380 --> 00:33:33,900
$5 BYOB. We've got the Tarentum Holiday

529
00:33:33,900 --> 00:33:37,620
Spectacular. I'm doing a two night live stream every 10

530
00:33:37,620 --> 00:33:40,980
minutes. We're putting on new local business up on stage.

531
00:33:41,460 --> 00:33:44,940
We'll give you their URL, how to support them, what they sell, we'll show

532
00:33:44,940 --> 00:33:48,780
pictures, we'll bring up their goods. You'll be able to support Turretum businesses for

533
00:33:48,780 --> 00:33:52,090
two nights so they can finish 2025 stronger than ever.

534
00:33:52,970 --> 00:33:56,730
We've got the Jingle Bell Jam Talent show. This is

535
00:33:56,730 --> 00:33:59,970
just announced December 20th from 6 to 8. This is a

536
00:33:59,970 --> 00:34:03,370
fundraiser for the Knead Cafe. It's one of these

537
00:34:03,370 --> 00:34:07,090
cafes. It's pay what you can. If you can't afford a meal, they will

538
00:34:07,090 --> 00:34:10,490
provide a meal in exchange for some sort of service if you do.

539
00:34:10,730 --> 00:34:14,250
And you're welcome to volunteer. They feed the volunteers as well. It's a

540
00:34:14,250 --> 00:34:18,050
tremendous cafe. I believe it's founded by Bon Jovi. I

541
00:34:18,050 --> 00:34:20,610
have to go into the history, but you can come in if you like to

542
00:34:20,610 --> 00:34:24,170
participate. We're just asking for canned goods that'll go to the food bank.

543
00:34:24,330 --> 00:34:28,050
The ticket sales will go to the Knead Cafe. So if you, if you

544
00:34:28,050 --> 00:34:31,810
do buy a ticket, feel free to bring in canned goods as well. We

545
00:34:31,810 --> 00:34:35,210
will donate all that to the food bank and to the Knead Cafe.

546
00:34:36,490 --> 00:34:40,290
We've got the audio fiction primer. If you're interested in doing a podcast.

547
00:34:40,290 --> 00:34:43,980
But maybe not what I do here with Brian on stage, you can

548
00:34:43,980 --> 00:34:47,460
do a storytelling podcast. A lot of people in

549
00:34:47,460 --> 00:34:51,020
Hollywood are doing this type of format where they're instead of

550
00:34:51,020 --> 00:34:54,660
spending all the money or shopping around a script,

551
00:34:54,820 --> 00:34:57,860
they're just creating the script as this audio.

552
00:34:58,340 --> 00:35:01,500
I'm thinking of the wrong word, but they're using audio

553
00:35:01,500 --> 00:35:05,340
podcasting as a way to proof of concept to show that this is

554
00:35:05,340 --> 00:35:08,740
what the show can be. While Jessica Sutton is going to teach us all about

555
00:35:08,740 --> 00:35:12,510
audio fiction, podcasts, storytelling podcast and how to

556
00:35:12,510 --> 00:35:15,910
bring that to life. How to bring your story to life in a podcast

557
00:35:15,910 --> 00:35:19,710
format. That's in December, right after Christmas. The Saturday

558
00:35:19,710 --> 00:35:23,470
after Christmas, we've got the humorous podcast coming

559
00:35:23,470 --> 00:35:27,190
in March. They're coming down from Connecticut or New Haven somewhere up

560
00:35:27,190 --> 00:35:30,990
in there. And they're going to do a live podcast on the stage.

561
00:35:31,150 --> 00:35:34,950
We'll have that in 2026. And that's

562
00:35:34,950 --> 00:35:38,620
it for me and Poduty and the News. Brian, thank you so much

563
00:35:38,620 --> 00:35:41,700
for joining us and the witty banter pre show.

564
00:35:44,020 --> 00:35:47,660
Thanks, Jeff, man, kudos to you, man. You're living your

565
00:35:47,660 --> 00:35:51,260
dream and I'm so proud of you. So thank you for having me on,

566
00:35:51,260 --> 00:35:54,860
man. Well, thank you. Thank you. That means I just have one more question for

567
00:35:54,860 --> 00:35:56,900
you. What time is it?

568
00:36:04,150 --> 00:36:04,390
Say.

569
00:36:18,230 --> 00:36:21,110
The only live news podcast about

570
00:36:21,350 --> 00:36:23,030
podcasting from the

571
00:36:23,030 --> 00:36:30,280
Poduty

572
00:36:30,280 --> 00:36:33,920
and the News. The only

573
00:36:34,000 --> 00:36:37,640
live news podcast about podcasting from

574
00:36:37,640 --> 00:36:38,720
the stage.