Ms. InterPReted

In this episode of Ms. InterPReted, we’re discussing the importance of trust. It is one of the most important things you can focus on as a brand. Think of it as the currency that fuels revenue and can make or break your business. 71% of people are more likely to buy from brands they trust - those numbers are even higher among Gen Z.

Quick, slick sales pitches don’t work for a lasting impact anymore - today's consumers want authenticity, transparency and a genuine connection.

Fletcher Vice President, Sarah Merrell and our director of media relations, Allison Lester offer advice on how to build trust with your customers.

Tactics discussed:
  • Media Relations
  • Influencer Marketing
  • Thought Leadership
  • Consistent Branding
  • Proactive Solicitation of Testimonials

What is Ms. InterPReted?

Public Relations stands as one of the most misunderstood, misinterpreted areas of business and organizational management. With Fletcher Marketing PR Founder and CEO Kelly Fletcher and Senior Strategist Mary Beth West, we’re here to turn around PR’s own bad PRess, cut through the nomenclature, and demystify public relations as the best pathway to create, grow and amplify the roots of positive management, communications, culture and careers -- for success that matters.