Measurement and incrementality with Yara Daher

This podcast episode sees Colin Lewis and Yara Daher delving into the evolution of retail media. Yara, an early figure in the field from her time at Hooklogic, shares how the industry began with sponsored products on retail sites and the challenges of convincing traditional retailers to adopt this new approach and attract media agency budgets.

The conversation then shifts to the current state of retail media, highlighting the need for the industry to "grow up" through standardisation and breaking down silos, before focusing on the critical topic of measurement and incrementality, as defined by the IAB Europe's measurement funnel.

What is RMX - The Retail Media Podcast?

The Retail Media Podcast, in association with Mirakl , is a 10-part series detailing the journey from Retail to Media. Starting at NRF’s Big Retail show, this series will traverse to the festival of digital media that is Cannes Lions, with engaging and informative conversations in between.
Global retail media guru Colin Lewis will be joined by special guests each episode to discuss the rapidly growing ecosystem of retail media, and its power to not only reach substantial target audiences but also help brands build and maintain loyalty.