Building with straw on a continental scale and experiencing retrofit as a resident. With Cypren Edmunds (European Straw Building Association)

The other week we had a chance to have a conversation with Cypren Edmunds, President of the European Straw Building Association about building with straw, experiences in retrofit, and the meandering path that led him to the green building trade.

For us, it was a really interesting chat because we got to talk about how he got into greed building via sport, the music industry, and playing an active role in his community. The wasn't a built environment professional embarking on a curious diversion in a construction career, it's someone who did something else first and found their way into the building trade later in life, led by interest and making the most of the breadth of their experience.

And we got to talk about music for a while, but we cut most of that out because we thought most of our listeners wouldn't be too into it.



Notes from the show

• Cypren Edmunds on LinkedIn
• The European Straw Building Association (ESBA) website 
• The European Straw Building Association (ESBA) on LinkedIn
• The Association of Straw Bale Building UK (SBUK) website
• The SBUK Members Directory
• The SBUK on LinkedIn
• That 80s Loadsamoney character on TV
• A map of straw buildings in the UK (database)
• A straw construction technical guide from The School of Natural Building
• Straw BIM
  
  
  

**SOME SELF-PROMOTING CALLS TO ACTION**
We don't actually earn anything from this, and it's quite a lot of work, so we have to promote the day jobs.

• Follow us on the Zero Ambitions LinkedIn page
• Jeff, Alex, and Dan about websites, branding, and communications - [e-mail]; Everything is User Experience
• Subscribe and advertise with Passive House Plus (UK edition here too)
• Check Lloyd's Substack: Carbon Upfront
• Join ACAN
• Join the AECB 
• Join the IGBC
• Check out Her Own Space, the renovation and retrofit platform for women (but not in a patronizing way)

**END OF SELF-PROMOTING CALLS TO ACTION**

What is Zero Ambitions Podcast?

Zero Ambitions is a consultancy and weekly podcast about sustainability and the built environment.

We find interesting and experienced guests who know what they're talking about, usually to discuss how we navigate the complexity of decarbonisation and sustainability in the built environment and its many related sectors.

Hosted by Jeff Colley and Dan Hyde, publishers of Passive House Plus magazine (UK and Ireland), the podcast has now grow into a consultancy, Zero Ambitions Partners.

The consultancy specialises in defensible sustainability communications. We create the strategy that makes built environment leaders stand out, enabling them to occupy positions that are distinct and defensible.

As with the podcast itself, we help organisations to communicate about what they do and the value that they offer. Usually, this means strategies to change a conversation from price to value and how to futureproof an offer with evidence that makes its claims watertight.

If you're a leader, or want to become one, we help you to make sense of where you stand in your sector, how to improve your positioning, how to communicate this to the market you operate in, and how to highlight the difference between you and your peer group.

If you can engage your value chain by speaking about what matters to them, you can educate your key stakeholders and turn them into evangelists for your cause.

Book a ‘ZAP Defensibility Audit’, but brace yourself
- Uncover value and opportunities that you may 
not have recognised
- Find out if your sustainability claims are defensible
- Find out if your claims are too meek
- Change the conversation from price to value