The New CCO

Jim Hackett, former President and CEO of Ford, wants you to think outside of the (glove)box and look at the world in a new way. In this conversation from our Annual Conference, Jim speaks with Margery Kraus, founder and executive chairman of APCO Worldwide, about how design thinking helped Ford pivot to the future, using new frameworks to upend the status quo.

Show Notes

Jim Hackett, former President and CEO of Ford, wants you to think outside of the (glove)box and look at the world in a new way. In this conversation from our Annual Conference, Jim speaks with Margery Kraus, founder and executive chairman of APCO Worldwide, about how design thinking helped Ford pivot to the future, using new frameworks to upend the status quo.

What is The New CCO?

The New CCO podcast from Page tells stories that explore the evolution of the CCO. From culture change to digital transformation to corporate purpose, we focus on the issues that matter to today's communications leaders.

Page is the world’s premier membership organization for chief communications officers, PR agency CEOs and educators who seek to enrich the profession and improve corporate reputation management.