Changing The Industry Podcast

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In this episode, Lucas and David are joined by Hallie Wasinger and Caroline Legrand from Shop Marketing Pros at the Sunrise event in Arizona. Hallie and Caroline share their expertise on the importance of identifying your shop’s ideal customer and crafting targeted marketing strategies, especially using Facebook, Google, and even programmatic ads. The discussion also covers the effectiveness of traditional marketing like mailers and coupons, the challenge of tracking ROI in advertising, and the nuts and bolts of creating engaging social media content.

00:00 Hot Weather Reactions Differ
09:10 Unexpected Heatwave Experience
11:21 Geographic Targeting for Business Pages
17:26 "Marketing Value-Added Services"
25:18 Streamlined Pricing Eliminates No-Shows
28:41 "Ethical Success vs. Unethical Gains"
36:18 "Luxury Laura Avatar Humor"
38:13 Marketing Strategy for Ideal Clients
45:31 Overpriced Analytics with Customer Tracking
48:46 Intrusive Client Data Proposal
56:18 "Auto Knockoff with Personality"
01:02:14 "Balcony Rescue Highlights Tension"
01:05:24 Dad's Shop: No Heat Experience
01:09:16 "Mama Kim's Guidance After Loss"

What is Changing The Industry Podcast?

This podcast is dedicated to changing the automotive industry for the better, one conversation at a time.

Whether you're a technician, vendor, business owner, or car enthusiast, we hope to inspire you to improve for your customers, your careers, your businesses, and your families.