CIM Marketing Podcast

From short-term pain to long-term gain.

This podcast will:
• Look at how the marketing industry is leveraging changing consumer mindsets in long-term, always-on campaigns
• Examine the phenomenon of seasonality in marketing and consumer behaviour
• Explore how the marketing industry is giving consumers the tools to live better lives

Host: Ben Walker, Head of Media, LID Business Media
Guests: Gemma Butler, Director of Marketing, CIM and James Farmer, Head of Brand and Marketing Communications, CIM

Recorded: Thursday 09 January 2020 12:00 GMT

Show Notes

From short-term pain to long-term gain. 
This podcast will: 
• Look at how the marketing industry is leveraging changing consumer mindsets in long-term, always-on campaigns 
• Examine the phenomenon of seasonality in marketing and consumer behaviour 
• Explore how the marketing industry is giving consumers the tools to live better lives 

Host: Ben Walker, Head of Media, LID Business Media 
Guests: Gemma Butler, Director of Marketing, CIM and James Farmer, Head of Brand and Marketing Communications, CIM 
Recorded: Thursday 09 January 2020 12:00 GMT

Creators and Guests

BW
Host
Ben Walker
Host, CIM Marketing Podcast

What is CIM Marketing Podcast?

The official podcast of The Chartered Institute of Marketing.

We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered.

Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today.

This podcast is your essential resource for staying ahead of the curve.