Virat Kohli's new Meta Oakley ad has 40 million views in two weeks — more than every other athlete in the global campaign, including the one that aired during Superbowl.
The tagline says Athletic Intelligence is here.
But the ad shows the glasses answering questions, playing music, and recording a slow-motion shot. The athletic part is mostly just Kohli.
India's smart wearables market is set to triple by 2033. Fifty million Indians already make health decisions based on what these devices tell them. Studies show a 30-80% error rate on something as basic as calorie counting.
So how intelligent is Athletic Intelligence, really?
Tune in.
Daybreak is produced from the newsroom of The Ken, India’s first subscriber-only business news platform. Subscribe for more exclusive, deeply-reported, and analytical business stories.What is Daybreak?
Business news is complex and overwhelming. It doesn’t have to be. Every day of the week, from Monday to Friday, Daybreak tells one business story that’s significant, simple and powerful.
Hosted from The Ken’s newsroom by Snigdha Sharma and Rachel Varghese, Daybreak relies on years of original reporting and analysis by some of India’s most experienced and talented business journalists.