Insights: the CUBS podcast

To coincide with the launch of the new MSc in Strategic Marketing and Practice at Cork University Business School, marketing lecturer, Dave Alton speaks to three of Cork's experts for their insights into best practice in the marketing industry.

Declan Carey, Chairman of Cork City FC, discusses sports marketing, Paula Cogan Head of Sales at the Doyle Collection explains branding and marketing for the hotel group, while Kevin Cullinane Head of Communications and Marketing from Cork airport gives his insights on international branding.

_Cork University Business School's new MSc in Strategic Marketing and Practice begins September 2019 and will give you the specialised skills and knowledge to become a successful marketing leader. _

_The programme will provide crucial practical experience through undertaking an applied research and consultancy project in collaboration with an industry partner to develop strategic marketing instincts and creative abilities, enhancing your professional expertise and personal development. _

_For more information, click [here](https://www.cubsucc.com/programmes/pg/ckl07/)_

Show Notes

To coincide with the launch of the new MSc in Strategic Marketing and Practice at Cork University Business School, marketing lecturer, Dave Alton speaks to three of Cork's experts for their insights into best practice in the marketing industry.

Declan Carey, Chairman of Cork City FC, discusses sports marketing, Paula Cogan Head of Sales at the Doyle Collection explains branding and marketing for the hotel group, while Kevin Cullinane Head of Communications and Marketing from Cork airport gives his insights on international branding.

Cork University Business School's new MSc in Strategic Marketing and Practice begins September 2019 and will give you the specialised skills and knowledge to become a successful marketing leader. 

The programme will provide crucial practical experience through undertaking an applied research and consultancy project in collaboration with an industry partner to develop strategic marketing instincts and creative abilities, enhancing your professional expertise and personal development. 

For more information, click here

What is Insights: the CUBS podcast?

Insights brings you the latest news and events from the Cork University Business School as well as finding out about some of the most interesting and ground-breaking research being carried out in the school that is making an impact not just in Cork, Munster and Ireland but beyond.

Insights is a co-production with CUBS UCC and LastCastMedia.com.