Jen Allen Knuth is one of the most respected and compelling voices in B2B sales and marketing.
She’s a keynote speaker, podcast host, advisor, and founder of DemandJen where she helps sales teams defeat the status quo. On the stage or online, she’s a pro at creating highly engaging content that turns readers into raving fans. Before founding DemandJen in September 2023, she was a successful enterprise seller and chief evangelist at Challenger where she created thought leadership content that generated real pipeline. It is safe to say that she knows what it takes to create a winning (and enjoyable) sales process and how to craft content that compels people to action. (She’s 52,000 LinkedIn followers to boast for it.) In our conversation, we get into:
- How to create polarizing content that attracts the right customers
- How to be more confident and provocative in your sales and marketing efforts
- And her advice for starting, scaling, or going all in on your side hustle
Jump into the conversation:
(
02:03) Why Focus on Demand Creation?
(
10:09) How Jen Creates Resonant Content
(
26:05) Lessons From Jen’s Biggest Deal
(
58:59) From Self-Doubt to Successful Solopreneur
(
1:17:27) Side Hustle & Entrepreneurship Tips from Jen
⬛ Follow DemandJen on LinkedIn https://www.linkedin.com/in/demandjen1/
⬛ Check out DemandJen.com: https://demandjen.com/
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What is Reed Between the Lines?
Yo! I’m Devin Reed. And I’m on a mission to build a bigger and more inspired career as a marketer, creator, and entrepreneur.
I’ve spent 10 years in sales and marketing, become Head of Content for two billion-dollar tech companies and scaled my side hustle, The Reeder, to 6-figures — and now I’m ready to level up my creativity and earning power to hit the next level.
But I need more than tips, tricks, and dopamine hits. I want inspiration and expertise that’s going to help me reach my potential.
And damn it, I wanna have fun doing it. So I’m traveling America for candid, street-level conversations about creativity, marketing, and playing by your own rules. You’ll hear the stories behind the success: unfiltered conversations, vulnerable moments, and practical advice to help YOU grow your career, confidence, and income.
This is Reed Between The Lines. The show for people who want to achieve phenomenal results.