Rogue Creators

www.goroguex.com
In this episode, Bryan and Loren sit down with James King. James is one of the nation’s leading wine experts, and he owns King James Wine School, a fine wine shop in Bentonville, Arkansas. Bryan, Loren, and James chat about the importance of educating customers in order to make wine more approachable, standing out from the crowd, and using sabers to open bottles of champagne. As always, thank you for tuning in!

Show Notes

Shownotes
(0:20) Intro
(2:07) Introducing James King
(7:50) James’ mentality behind educating customers in an intimidating industry
(20:58) How King James Wine School stands out from the crowd
(26:21) James’ Social media strategy
(33:40) Wrap Up
(36:50) Using a saber to open champagne 

Links
Bryan Fittin
Loren Lewis
James King 
King James Wine School 
KJWS Instagram 
KJWS Facebook 

Quotes
“I love it because I’m passionate about it, and seeing other people coming in regularly and just beginning to sort of go ‘I had that wine. It was beautiful, can you suggest another? Can we look at something else? Give me another region.’” (21:10) 

“A lot of people go into the liquor stores, which I define as different to what I am, which is a fine wine store.  They go in and buy the same product every time, nobody gives them assistance.  The majority of my clientele, I probably spend 10 minutes with each client.  I have that ability to do.  So therefore, it’s that they want to learn more.”  (22:25)

What is Rogue Creators?

Stop wasting your time and learn marketing strategies that work. Gain valuable tools and resources, so that you do not get left behind in your industry. We discuss about building authority online, marketing tips and tricks, content marketing, social media strategies, how to get more traffic, search engine optimization, productivity tips, how to brand your company, podcasting, live streaming for Facebook, YouTube, LinkedIn, and Instagram, graphic design, content creation, repurposing content, Facebook and LinkedIn ads, YouTube channel building, video marketing, creating a quality audio, studio set up, and how to be the go to name in your industry.