Artists are told to “share their story”—but most tell the wrong one. In this episode, I explore why traditional backstories fail to create emotional connection, the neuroscience behind listener bonding and how to craft a narrative that speaks directly to your audience’s hidden struggles. The key isn’t sharing your unique journey, it’s helping the listener recognise their own.
🎧 For questions or comments, reach out to me at jayson@listenpath.com—I’d love to hear from you.
📝 The full transcript of this episode is available at listenpath.com.
What is Inside the Mind of the Music Industry: Understanding the Psychology of Listener Behaviour?
You can read it at ListenPath.com. But now you can hear it, right here. The ListenPath podcast is the audio counterpart to our blog—music marketing explained through science, psychology and insights you will not find anywhere else.