What makes a brand feel real? In this episode of All in Good Taste, Alicia of Owen’s Famous shares her philosophy on branding, hospitality, creativity, and building spaces people emotionally connect with.
From rearranging her childhood bedroom like a storefront to opening a coffee shop during COVID, Alicia explains how authenticity—not aesthetics alone—is what creates lasting brands and memorable hospitality experiences.
This episode is for hospitality professionals, creatives, founders, designers, and anyone trying to build something that genuinely resonates with people.
Time Stamps / Chapters:
00:01:45 When Alicia First Realized She Had Taste
00:05:23 Becoming a Creative Professional
00:10:19 Building the Spilled Milk Bakery Brand
00:11:15 The First Questions Alicia Asks Every Brand
00:15:01 Pretty Brands vs Successful Brands
00:17:01 Misconceptions About Rebranding
00:20:15 Why Creative Work Needs Boundaries
00:24:53 Opening Bay Coffee Company During COVID
00:32:13 Lessons From Running Owen’s Famous
00:36:05 The Story Behind the Name Owen’s Famous
00:39:21 Building a Real Community Through Hospitality
00:46:01 What “Good Taste” Actually Means
What is All In Good Taste ?
All In Good Taste is a podcast about the craft, culture, and people who make hospitality unforgettable. Hosted by Aidan Descourouez, it’s real conversation, the late nights, the early mornings, and the stories that remind us why this industry matters.