Brand Growth Heroes

Mike Smith, the bestselling author of 'The DTC Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules', shares the secrets to winning at Direct to Consumer.

Show Notes

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Serial founder and bestselling author Mike Stevens talks to Fiona about his new book 'The Direct-To-Consumer Playbook', and shares his learnings from 20 years in consumer packaged goods - and from being one of the first challenger food brands to sell directly to consumers.

Hear how Mike and his co-founder built a successful DTC business with Peppersmith; why he sold the business; how and why he went about writing his best-selling business book; the secrets to winning at DTC straight from the mouths of the most successful founders and brands in this space...and finally, what Mike would do differently, knowing what he knows now.

What you'll learn :
  • When DTC is right for your business - and when it ISN'T. 
  • What you NEED to figure out to make DTC work financially for your business
  • The importance of talking to your consumers on the phone or in-person every week
  • What Mike means by 'Having a Brand that Can Tell the Story'
  • Why multi-channel is often crucial to winning
  • What successful challenger brands are DOING DIFFERENTLY and what YOU can take from their strategies and implement in your own business...NOW.
  • What Mike would do differently with all this knowledge and experience under his belt.
Find Mike's book here.
Meet Mike at Bread and Jam Fest here
Come to Fiona's workshop at Bread and Jam Fest here

★ Support this podcast on Patreon ★

Creators & Guests

Editor
Gyp
Head of Production & Sound

What is Brand Growth Heroes?

Brand Growth Heroes is the leading FMCG business podcast and ranks in the Top 1.5% of all podcasts globally. Food & Bev brand 'lifer' Fiona Fitz chats with the founders of wildly successful consumer brands driving transformational growth in their categories, and finds out just how they do it!
This new series is supported by our partner Strong Roots: Good for you, Good for the planet, Good Made Easy.