Bookmyshow has spent two decades building India's live events business. It organised Coldplay's India tour, controls 70% of online movie ticketing, and has long-term exclusive deals with nearly every major multiplex chain.
Then Zomato launched District in August 2024. In its first full year, it quadrupled revenue, edged past Bookmyshow on app downloads, and became the exclusive ticketing partner for half the IPL. It's still losing money. Eternal doesn't seem to mind.
Because District isn't trying to beat Bookmyshow at its own game. It's building a different one entirely.
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